Jamal Edwards‘s Biography
Jamal Edwards established SBTV, the online music platform, when he was 15 years old after he was given a camera as a present by his parents. He started filming and uploading videos to YouTube of his friends rapping on the estate he grew up in Acton, West London. Since 2006, Edwards has grown his youth broadcasting channel, SBTV, from the inner confines of his bedroom into a renowned brand with global reach.
Encapsulating the DIY ethos of the underground music scene that inspired the teen to pick up a camera in the first place, Edwards was – and still is – responsible for documenting the rise of a new breed of previously ignored video stars. Richard Branson and Simon Cowell took an interest in Edwards early on, but now SBTV, the first new media business on YouTube, can boast a subscriber base of over 814,000 with over 480 million views.
Edwards has now been awarded an MBE for services to music, as well as releasing a best-selling book and fronting a Google Chrome Advert alongside Lady Gaga and Justin Bieber.