Jo Malone‘s Biography
Having founded one of the UK’s most famous fragrance brands in the 1990s, Jo Malone went on to sell her eponymous company to Estée Lauder before creating a second line – Jo Loves – in 2011. Renowned for pairing unusual ingredients and creating versatile fragrances which can be mixed and blended to create unique scents, Malone’s name has become synonymous with luxury and indulgence.
In 2010, Jo turned her talents to television presenting, making her debut on BBC 1. The four part series High Street Dreams conceptualised by Jo herself, saw her using her business experience and entrepreneurial spirit to help small businesses realise their dreams of trading on the “high street”. The show successfully helped to create six new British Brands.
Aware that her passion for fragrance never left her, it was following the TV show and falling in love with cooking that inspired Jo to play with food, flavours and colours that she has never used before. Being back in her kitchen, blending ingredients by hand and, excited by the process, she soon realised that her instincts were prompting her to create fragrance…
Possessing an inherent entrepreneurial flair, a head full of ideas and the desire to build another business, Jo decided to follow her instincts and return to the beauty industry. Five years after leaving the Jo Malone brand, she launched her new brand Jo Loves to global anticipation and in 2013 opened the first store in Belgravia’s Elizabeth Street.
Bottling her undeniable desire to create beautiful and unexpected fragrances, pioneering new products and entertaining experiences, Jo Loves embodies luxury, creativity and innovation.