Alan O'Neill

Alan O'Neill

An expert retail change consultant

Business & Management, Leadership & Motivation

  • Topics: Customer Service, Retail, Change, Strategy, Leadership, Management, Sales
  • Location: Ireland
  • Languages: English


  • Value-added selling
  • Business insights and the changing role of the CFO
  • Driving Culture Change
  • Strategy and Implementation
  • Retail
  • Leadership
  • Change Management

With over 30 years of experience from the boardroom to the front line, Alan O’Neill has supported iconic brands to achieve amazing results. In a dynamic world, he knows what it takes to drive change in a business – from top to bottom… and back to front. It’s about having a customer-centric culture, engaged people, and a supercharged sales effort.

Across B2B, B2C and the public sector, his clients include global brands like Selfridges, Bank of Irl, Harrods, Eli Lilly, Intel, Lufthansa, Mercedes, Moet Hennesy, Ramada Hotels, Scottish Power, Sherry Fitz, St. Gobain, The UN, Vodafone, and more.

Up to 2004, Selfridges for example was a sleeping giant - but in recent years has achieved two significant accolades: it is officially the best department store in the world and one of the most profitable (per m²). O'Neill was their lead consultant for many years.

He is also a trusted mentor to many CEOs and board directors who seek his advice on various issues.


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