Alan O'Neill

Alan O'Neill

An expert retail change consultant

Business & Management

  • Topics: Customer Service, Retail, Change, Strategy
  • Location: Ireland
  • Languages: English
‘The only global speaker bureau’

International New York Times


  • Value-added selling
  • Business insights and the changing role of the CFO
  • Driving Culture Change
  • Strategy and Implementation
  • Retail
  • Leadership

Alan O'Neill gained his front line management experience initially in retail (as owner) then as a distributor in the Homewares Industry. After a change of direction and a subsequent MBA, he recognised the increasing complexity, pace and challenges facing organisations today.

O'Neill has led large culture change projects in Ireland, Europe and the Middle East. His experience ranges from supporting and challenging executive teams at board level to develop strategy, to facilitating and leading teams to ensure smooth implementation. He is skilful at steering a successful path through obstacles and achieving measurable results.

With his personable style, O'Neill relates equally well to board members as he does to the front line – ensuring individuals maximise their full potential to the benefit of the business. With considerable business experience and having facilitated multi-million euro businesses to achieve superior results, he knows what it takes to drive change right through a business, from top to bottom.

As a business case study, Selfridges was a sleeping giant. O'Neill was introduced and facilitated a significant culture change project. As a result, Selfridges achieved the official title of "Best Department Store in the World". He continues to work with Selfridges Group but his retail experience ranges from food to fashion, luxury to mass, big box to multiple site, and down-town to travel retail in Europe and the Middle East.

His experience also includes projects with other giants such as AIB Bank, Bulmers, Chevron, Glanbia, Intel, Kizad, Lavazza, Nissan, Symantec, and Vodafone, where he tries to bring discipline, common sense and rigour to their projects.

O'Neill has delivered speeches at many retail conferences and conducted master-classes for C-level executives. He asks hard and uncomfortable questions, e.g. How do you change an old culture and get it ready for emerging global challenges? How do you overcome cynicism and resistance to change? How do you overcome complacency, procrastination and accountability? How do you develop a customer service culture? How do you retain the best talent in a high-performance challenging culture?

The most recent additions to Alan's talks include:

Value-added selling… As the market returns to growth, premium brands are keen to make their mark again and get better prices and margins against lower priced competitor brands. His presentation gives refreshed concepts, motivation and confidence to sell added-value.

Business Insights and the Changing Role of the CFO…
The world is changing at a rapid rate and within that, so too is the role of the CFO. No longer the classic 'bean-counter' but the CFO of the future will be a mature leader, adding real value across the business with great Business Insights.

With all of this BI comes a level of responsibility to work collaboratively with all functions and lead change with a level of empathy that is appropriate to the needs of the organisation.

This requires a better understanding of the whole organisation 'system', including knowing more about HR, Marketing, Operations and so on. Leading change with a new vision, strategy and culture is a serious but necessary ingredient for success in this world of change.

Alan's presentation focuses on BI across all elements of the business and challenges the CFO to think and act differently in a new world.


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