Alex MacPhail has always had an unconventional career. From learning to sell at Britain’s notorious version of ‘The Wolf of Wall Street’ in the City to building a direct sales business in Chelsea of more than 1,000 people by the age of 25. MacPhail became fascinated with what made people succeed, what differentiated the people who peak perform to those people who just ‘get by.’
MacPhail's time at NSA lead to his decision to explore and begin to learn what the ‘drivers’ of a ‘peak performer’ are. In 1991, MacPhail flew to Los Angeles to convince (at that time) America’s two top motivational gurus; Anthony Robbins and Stephen Covey (7 Habits fame) to let him become their exclusive Promoter in Europe. This was to become the birth of Arena style training rallies and culminated in 2,000 people walking across hot coals outside Alexandra Palace!
Understanding the affect and power of developing peoples mindset and mental toughness, MacPhail started what became the UK’s largest mindset and training company with a 100 staff and a turnover of £20m plus.
“I wanted to thank you for the superb role you fulfilled at this year’s IBM conference. As you know, this year heralded something of a departure from previous years and also brought with it a small degree is risk. This fully paid off however, since the audience was much more engaged, alert, and certainly laughed a great deal more”