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Edward de Bono

Edward de Bono

Regarded as the leading authority in the world in the field of creative thinking

  • Topics: Innovation/Creativity
  • Location: Australia
  • Languages: English
‘The only global speaker bureau’

International New York Times


  • Creativity
  • Lateral Thinking

Dr. Edward de Bono is widely regarded as the world's leading authority in the field of creative and conceptual thinking, and the direct teaching of thinking as a skill. He has authored 60 books translated into 35 languages on the topic of thinking. His sessions are invariably sell-outs, and are sought after by business, government and education globally.

Edward de Bono was born in Malta and graduated from the University of Malta. He proceeded as a Rhodes Scholar to Oxford, where he earned his MD, and two Ph.D.'s. He has held faculty appointments at the University of Oxford, Cambridge, London and Harvard. He is the originator of the term "Lateral Thinking" which has an official entry in the Oxford English Dictionary, and the extremely popular "Six Thinking Hats" concept. Dr. de Bono has made two TV series: "De Bono's Thinking Course" for the BBC, and "The Greatest Thinkers" for WDR, Germany. Peter Veberroth, who organised the Olympic Games in Los Angeles, and for the first time ever turned a profit, attributed his success to the use of De Bono's Lateral thinking tools. So did John Bertrand, skipper of the successful challenge for the America's Cup.

His corporate clients include IBM, DuPont, Prudential, Siemens, Electrolux, Shell, Exxon, NTT, Motorola, Nokia, Ericsson, Ford, Microsoft, AT&T, and Saatchi, and many more. A few recent highlights include the international Astronomical Union, which named a planet after Dr. de Bono in recognition of his contribution to humanity. A group of South African University professors compiled a list of the 250 most influential people in the history of humanity and included Dr. de Bono. At an International Thinking Conference in Boston, Dr. de Bono was given an award as a pioneer in the field of “teaching thinking”. There are 4 million references to Dr. de Bono on the Internet.

In his book The Mechanism of Mind (1969) Dr. de Bono first described how the nerve networks in the brain behave as a self-organising system. Although Dr. de Bono's methods are based on a technical understanding of the brain, the methods are very simple and practical. "Powerful simplicity" is the key. He believes that the traditional emphasis on analysis, critical thinking and argument is inadequate. He puts equal emphasis on constructive and creative thinking.

His latest book, Think!: Before It's Too Late: Twenty Three Reasons Why World Thinking is So Poor (2009) explores the idea that world thinking cannot solve world problems because world thinking is itself the problem.


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