Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin.
He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research.
He served as the Dean of the Indian School of Business in Hyderabad from 2002-2004. Mahajan is author or editor of ten books including his recent book Africa Rising published by the Wharton School Publishing in 2009. His last book on market opportunities in developing countries ( also published by The Wharton School Publishing) , The 86 % Solution ,received the 2007 “Book-of-Year” Award (Berry-AMA) from the American Marketing Association. He is one of the world’s most widely cited researchers in business and economics and has been invited by more than 100 universities and research institutions worldwide for research presentations. He edited the Journal of Marketing Research, and has consulted with Fortune 500 companies and delivered executive development programs worldwide.
In Africa Rising, Vijay reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents. He tells the stories that western executives and managers rarely hear: stories of African entrepreneurs, executives, and enterprises that are identifying powerful market opportunities and capitalizing on them. He teaches the lessons that Africa's successful and failing ventures have learned about succeeding on the continent...he uncovers what may be your largest untapped growth opportunity.
Mahajan received B.Tech in Chemical Engineering from the Indian Institute of Technology at Kanpur, his M.S. in Chemical Engineering and Ph.D in Management from the University of Texas at Austin.