Kinvara Balfour is a leading brand, style and retail expert, creative director, producer, host, entrepreneur and renowned interpreter of global cultural trends. Kinvara has consulted for international brands including Apple., AOL, Wella, Max Factor, Pantene, Jimmy Choo, Richemont, Coutts, Smythson and the British Fashion Council. She also has extensive editorial experience as Fashion Assistant at Condé Nast, Style Editor at the Saturday Telegraph Magazine and has created a digital blog platform for Time Out.
In our tech-driven world every brand must shout loudly if it’s to win the attention it needs to be successful. In a marketplace weighed down by information overload, no brand – whatever its size or character – can ignore the need to communicate its uniqueness in different ways and on global scale. The old-style press release has given way to sophisticated media strategies and innovative concepts that capture the spirit of a brand and excite the imagination of existing and potential consumers.
Kinvara Balfour, respected ‘consultant of cool’ for culture-conscious international companies and major brands across the world, brings a wealth of experience to this masterclass as she shares her insights on how to capture and hold consumer attention.