Robert Phillips is an international authority on the future of communication. Formerly President and CEO of Edelman, the world’s largest PR rm, he is co-founder of Jericho Chambers and a Visiting Professor at Cass Business School. He counsels at senior level and his clients include AkzoNobel, Aviva, Diageo, KPMG, Microsoft, O2, Shell, Sony and Unilever. In his recent book, Trust Me, PR is Dead, Robert Phillips boldly suggests companies take a more idealistic approach where enlightened behavior and beliefs are in lock step. But the book is not so much an assault on the PR industry as a prescription for its ills.
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