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London Speaker Bureau’s (LSB) Executive Learning service is a selection of masterclasses for executives and senior managers. Each masterclass is led by an expert and tailored for groups of any size to meet specific organisational needs.

Keynote Speakers

Keynote speakers who deliver a powerful message in a way that captivates an audience can ensure an event is memorable for many years.

Boardroom Advisory

Former heads of state, chairmen and senior directors, our advisors have extensive experience and insights into running successful organisations.Company boards and CEOs frequently work in isolation, cut off from the realities and challenges of the everyday corporate world.

Erik Saelens – Keynote Speaker

Rebranding and Renaming Specialist

Looking for fees and availability for Erik Saelens?
keynote speaker erik saelens

Specialist Subjects

  • Rebranding and Renaming
  • Marketing and Sales
  • Communications
  • Internal Branding
  • Crisis Communications
  • Legal aspects of branding
  • IPO Strategies


  • English
  • French
  • German

Erik Saelens – Keynote Speaker

Rebranding and Renaming Specialist

Looking for fees and availability for Erik Saelens?

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keynote speaker erik saelens

Erik Saelens
Rebranding and Renaming Specialist

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Erik Saelens is the founder and executive strategic director of Brandhome group, which makes companies grow faster than their markets.

With over 20 years’ experience in brand marketing and communication, Erik Saelens specialises in rebranding and renaming, and has executed and researched more than 300 brand-change operations worldwide. He is also an expert on brand management and M&A and IPO strategies, and draws on a strong operational background when putting these strategies into practice.

Until 2002 Saelens worked as senior brand advisor to the board of Royal Dutch Telecom KPN in The Hague and Brussels. He was previously employed at Sodexo as a member of the international brand management team, having started his career at Walibi, a European amusement park group.

His expertise has earned him a place on the boards of companies such as Unbox (BE), CQ (US) and Stackin (US), where he contributes to decisions on the businesses’ strategies and future.

Erik Saelens focuses on what makes branding meaningful today and how to make marketing relevant tomorrow. He addresses how brands can maintain or initiate contact with their customers and what these customers really want from the brand.

Saelens has written more than 15 books on brand marketing in order to share his expertise and insights with the widest possible audience.

“A brand is an immaterial asset, a belief system.”

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