Executive learning

London Speaker Bureau’s (LSB) Executive Learning service is a selection of masterclasses for executives and senior managers. Each masterclass is led by an expert and tailored for groups of any size to meet specific organisational needs.

Keynote Speakers

Keynote speakers who deliver a powerful message in a way that captivates an audience can ensure an event is memorable for many years.

Boardroom Advisory

Former heads of state, chairmen and senior directors, our advisors have extensive experience and insights into running successful organisations.Company boards and CEOs frequently work in isolation, cut off from the realities and challenges of the everyday corporate world.

Huib van Bockel – Keynote Speaker

Former CMO, Red Bull Europe

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keynote speaker Huib van Bockel
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Specialist Subjects

  • Start-up state of mind
  • People culture
  • A.I. & Data vs Creativity
  • Customer Experience
  • Entrepreneurship
  • Social Media


  • English

Huib van Bockel – Keynote Speaker

Former CMO, Red Bull Europe

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keynote speaker Huib van Bockel

Huib van Bockel
Former CMO, Red Bull Europe

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Huib van Bockel is founder of TENZING, a 100% natural energising drink and former Head of Marketing at Red Bull in Europe.

From 2006-14, Van Bockel was at Red Bull where he played a key role in the transition from an energy drink business to a media business. He led many of Red Bull’s largest projects including Revolutions in Sound, Air Race Ascot and Danny Macaskill’s Imaginate. In the UK he helped pioneer the current set-up of the Red Bull Media House, launching a magazine, TV channel, and significantly helped grow the digital and social presence of the brand.

Huib van Bockel started career as a management trainee at Unilever where he received 6 years on the job expertise and training. He then moved to MTV Networks and gained invaluable experience in traditional and new (social) media, and was responsible for one of the worlds first social networks.

He is seen as one of the new marketing thought leaders where brands should behave more like publishers then traditional marketers. His book, The Social Brand was published in 2014, a blue print on how to succeed in the new social era.

Huib van Bockel was voted on of the top 100 CMOs by HotTopics (2015), one of the top 100 best marketers (2014, 2015) by Campaign Magazine, one of the top 100 innovators (2015) Marketing Magazine and one of the top 50 Global Social Media Influencers 2016.

"His presentation was perfect—prepared, humorous, and humble. He was received very favourably by the audience. Huib is a terrific speaker for both marketing and customer experience related events. We’d absolutely recommend and hire him again." - Director of Content Marketing, Zendesk

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