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Inma MartinezConsidered by FORTUNE and TIME as one of the world's leading digital media strategists
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A pioneer in the mobile and data analytics industries since the 2000s, Fortune and TIME have described Inma Martinez as one of Europe’s top talents in social engagement through technology, Red Herring ranked her among the top 40 women in technology, and FastCompany labelled her a "firestarter".
After her career in Telecoms heading IP services strategy for Cable & Wireless in the 1990s, Inma was part of the core data team that created one of the first A.I. systems to personalise in real time the mobile WAP portals of the main European mobile operators and media companies. Her second company, Visual Radio Oy (Finland) was the pioneer of visual and music streaming on mobile devices and was acquired by Nokia in 2007. Since then, she has been behind the creation and launch of key technological innovations, both at startups and at large corporates world-wide creating products for IBM, HP. NOKIA, LG and other technology corporates.
Since 2001 Inma Martinez has served as an independent technology advisor to the EU Technology Commission, recently participating as Big Data expert at the EU2016NL CIO summit and collaborating with various digital working groups across Europe. In 2010 she was appointed by the British government to serve as a spoke person on technology development and entrepreneurship at the UK Trade & Industry Catalyst Programme.
Professionally, she is a Venture Partner at Deep Science Ventures, Imperial College’s tech-sciences innovation accelerator where is mentors data sciences and product innovation projects. She consults as a Data Scientist on data analysis projects that focus on human behaviour modelling (BL), and the detection of anomalies affecting mindsets and attitudes, deploying ML and other methodologies, applying this to the creation of product innovation.
Inma’s most requested keynotes focus on the digital acceleration affecting Life, Work and Play, and how businesses should reorganise within to leverage from this transformational forces and be more innovative. In addition, she often presents new approaches to emerging sectors such as IoT, Smart Cities and Artificial Intelligence deployed to create products and services.