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Jacqueline Kassteen has 20 years of marketing experience in international education, student travel, publishing, lead generation, retail, and financial services.
Kassteen is known as a “top industry analyst” with extensive breadth and depth of knowledge in international education and marketing. She is a proactive, lateral thinker – able to create synergies across an organisation and craft innovative, multi-channel strategic approaches in marketing (inbound and outbound), communications, and product development. She has worked as an intrapreneur across a variety of organisational sizes and structures, enabling others to capitalise on changes in the market, and creating opportunities for brand development and revenue generation.
Now an entrepreneur, she launched 2 companies in 14 months. Kassteen is the Owner and Managing Director of Jackfruit Marketing, a consultancy, project management, and training company, and FruitFame.com, an award-winning platform dedicated to showcasing success stories in marketing, recruitment, enrolment and retention.
Jacqueline Kassteen works with clients as a consultant and project manager, offering marketing expertise in the international education industry. She advises on recruitment and retention strategies through the use of online and offline marketing techniques, agencies, social media, alumni, product development, as well as competitive analysis and research.