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Jamal Edwards MBE is an award-winning entrepreneur and founder of SBTV. There aren’t many men of 27 with a CV as flowered with accidental triumph as that of Edwards. Having received an MBE for his services to music-and one of the few who can boast an A-List-filled photo collection including a selfie spudding Prince William and Harry, an image that went from Edwards’ Twitter to the pages of Vanity Fair and Vogue-it’s fair to call him the millennial’s hero of DIY entrepreneurialism.
Having gone from creating his own YouTube channel to curating stages at Bestival and Wireless, from filming on British housing estates to recording interviews from 10 Downing Street to the Bermuda Triangle, Jamal Edwards can now boast an expanding business portfolio and a solid reputation that sees him inspiring a new wave of digital entrepreneurialism.
Hard work has always been the ethic, his many followers on social media adopting his #SelfBelief tactics.
Encapsulating the DIY ethos of the underground music scene that inspired the teen to pick up a camera in the first place, Edwards was-and still is responsible for documenting the rise of a new breed of previously ignored video stars. Early nods of approval came from Richard Branson and Simon Cowell, but now SBTV, the first new media business on YouTube, can boast a subscriber base of over 950,000 & 600 million+ views
Jamal Edwards can now be found on The Times Young Power List. He’s fronted a Google Chrome advert alongside Lady Gaga and Justin Bieber and can claim to be the first YouTuber tore lease an e-book and interactive game, Self Belief: The Vision, which subsequently became a no.1 best seller with demand leading to an unintended print version.
Further demonstrating his skills set, Edwards has worked with Burberry as part of Creative Lives, fronted a Puma campaign (which saw a rise in suede sales), presented at the BAFTA Children’s Awards, and delivered talks for Cannes Lions, TedX Hollywood and TedXHousesOfParliament.
Having previously acted as an ambassador for MTV’s Staying Alive, working towards eliminating the stigma of HIV, and the Spirit of London Awards, that secured Edwards his first interview with Prime Minister David Cameron at 10Downing Street, volunteering remains a passion. The Prince’s Trust a firm favourite of his, it’s also led to SBTV further expanding its broadcasting remit; among those who’ve been quizzed in recent times are HRH Prince Charles, Ed Miliband and Chad Hurley, co-founder of YouTube & has even curated music for Bill Clinton & his foundation.
Jamal Edwards was honoured when he became one of the Queen’s Young Leaders, after being called upon to run the first ever social media hub at Buckingham Palace. Achievements like this saw Edwards placed at no. 2 in The Guardian’s top 30 Young People in Digital Media2014. He’s graced the covers of Intelligent Life, Wired and the Emirates Airline in-flight magazine while also frequenting the pages of publications from GQ, Dazed and Q to Forbes and Time.