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Jim Collins – Keynote Speaker

Researcher, Author and Socratic Advisor

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Specialist Subjects

  • Adaptation
  • Success
  • Motivation


  • English

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Jim Collins is a student and teacher of enduring great companies: how they grow, how they attain superior performance, and how good companies can become great companies. Having invested over a decade of research into the topic, Jim has authored or co-authored four books, including the classic “Built To Last” (1994), a fixture on the Business Week best seller list for more than six years which has been translated into 29 languages. His work has been featured in Fortune, The Wall Street Journal, Business Week, Harvard Business Review, and Fast Company. Moreover, in 2019 he was listed in Thinkers50; recognising him as one of the very best in management thinking.

His book “Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All” (2011), co-authored with Morten Hansen. Based on nine years of research, it answers the question, Why do some companies thrive in uncertainty, even chaos, and others do not? Great by Choice distinguishes itself from Jim’s prior books by its focus not just on performance, but also on the type of unstable environments faced by leaders today. Collins has also publish two more books since ‘Turning the Flywheel: A Monograph to Accompany Good to Great’ (2019) and ‘Turning Goals Into Results: The Power of Catalytic Mechanisms’ (2017) which both discuss key aspects necessary to make a great company.

Driven by a relentless curiosity, Jim Collins began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado, where he now conducts research and teaches executives from the corporate and social sectors. Jim holds degrees in business administration and mathematical sciences from Stanford University, and honorary doctoral degrees from the University of Colorado and the Peter F. Drucker Graduate School of Management at Claremont Graduate University.

Jim Collins has served as a teacher to senior executives and CEOs at over a hundred corporations. He has also worked with social sector organisations, such as: Johns Hopkins Medical School, the Girl Scouts of the USA, the Leadership Network of Churches, the American Association of K-12 School Superintendents, and the United States Marine Corps. In 2005 he published a monograph: Good to Great and the Social Sectors.

In addition, Jim Collins is an avid rock climber and has made one-day ascents of the North Face of Half Dome and the Nose route on the South Face of El Capitan in Yosemite Valley. He continues to climb at the 5.13 grade.

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