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Unbounce co-founder Oli Gardner is a globally recognised thought leader on the topics of digital marketing, conversion optimisation, and user experience. He has seen more marketing campaign landing pages than anyone on the planet.
Oli Gardner is obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A
In an expansive 20 year career, he has crossed the boundaries between software development, graphic design, usability, interaction design, information architecture, and of course his core discipline of marketing optimisation. Recent work includes the concept of Data-Driven Design which is an optimisation framework designed to unlock the true potential of marketing teams by accelerating and simplifying access to the data that matters most - including the latest developments of machine learning and its impact on conversion automation.
Oli Gardner coined the term Conversion-Centered Design, developing the theory behind its 7 principles.