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Steven Van Belleghem is one of Europe’s experts in the field of customer focus in a digital world. He is interested in the impact of artificial intelligence and other new technologies on the relationship with customers.
Since the beginning of his professional career, Van Belleghem has been studying the impact of digital evolution in customer experience. He started his career as a researcher at the Vlerick Business School where he still is a visiting professor. 18 months later, Van Belleghem became part of InSites Consulting. The next 12 years of his career he acted as a consultant and managing partner of this innovative market research company. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Van Belleghem’s key role in the company was leading the customer happiness team.
Van Belleghem is a partner and co-founder of the consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up) and the co-founder of content creation company Snackbytes. Nexxworks is a new style consultancy company with the focus on inspiring companies for the Day after Tomorrow. Nexxworks organises inspiration trips to innovation hubs around the world to show executives the latest evolutions of technology and customer experience. Snackbytes produces digital content in a fast, creative and efficient way. This company sets up a stream of digital content for its clients. Both Nexxworks and Snackbytes work for leading brands and corporations.
Van Belleghem is the author of four bestselling books. He became known for his first book, The Conversation Manager, which won the award for most innovative marketing book of 2010. Van Belleghem also wrote The Conversation Company and When Digital Becomes Human. When Digital Becomes Human received the award of ‘Best Marketing Book of 2015’. The title of his most recent book is Customers the Day after Tomorrow.