Alex MacPhail‘s Biography
Alex MacPhail is a passionate and compelling motivational speaker. His great expertise is empowering large audiences to master their motivation – allowing them to achieve their full potential, both on the day of the conference and long into the future.
Alex MacPhail wasn’t always a success. Until his teens he had barely achieved a thing. But by the age of 18 he was thriving as a commodities broker and earning a healthy – or, he admits, “probably unhealthy” – six-figure income. This high-pressure experience led Alex to create a direct sales organisation that grew quickly to an annual turnover of £10m.
In seeking to bolster his troops, he became a voracious reader of American motivational books. He set out to discover what it would take to produce that little extra? What was ‘the difference that makes the difference’? How could he create a strategy to optimise the motivation of his people and, in turn, boost the performance and profitability of his business?
Alex was particularly drawn to the work of two American ‘gurus’ – Anthony Robbins and Dr Stephen Covey (“The 7 Habits of Highly Successful People”) – both huge in the States at the time but largely unknown in the UK. Alex was so convinced that British audiences would benefit from their material that he visited them in the United States and acquired exclusive licences to bring them to the UK. This resulted in Alex promoting a series of mammoth events to sell-out audiences of up to 3,000 people.
His close association with Covey and Robbins led Alex to create his own training company to make this kind of material available – and palatable – to the UK corporate marketplace. This he has achieved with dramatic success, as the company he co-founded now works with some 300 UK companies and around 40,000 delegates a year.
Alex describes his work as “Attitudinal, behavioural training” and he shares his unique knowledge and experience through high-energy and amusing keynote speeches, which he delivers at upwards of 100 events a year.
Alex describes his philosophy as follows:-
“The key question is this: What is the difference between the top 10% of performers in your company and the remaining 90%? The answer, I believe, has very little to do with technical skill, or core abilities, but it has a lot to with their mental attitude. My goal is to equip the 90% with the positive attitudes and empowering beliefs that distinguishes the peak performers, and the leadership skills to be able to communicate them to their teams.”
Alex can finish his presentation with a board break, which is a compelling visual metaphor for breakthroughs in performance.
“Please pass thanks from us all in IBM Marketing to Alex for his presentation today. It was very well received and it was delivered with all the fizz and panache that is Alex’s trademark.”
Vice President Marketing, IBM
“A brief note to thank you for the excellent session on “Mastering Your Motivation” you provided at our Regional Masters event. The positive feedback received has full of praise for the presentation and content of the day. Comments like `It’s turned my year around’ quoted by a top performer I believe says it all.”
“I wanted to thank you for the superb role you fulfilled at this year’s IBM conference. As you know, this year heralded something of a departure from previous years and also brought with it a small degree is risk. This fully paid off however, since the audience was much more engaged, alert, and certainly laughed a great deal more”
HP:ICM Event Management
“Thank you very much for your time and energy at last week’s Senior Management Forum. Your pitch and delivery were spot on for the audience and it fitted perfectly with the theme. I have heard or seen “Breakthrough to Peak Performance” several times now but I must say that on each occasion it still gets me back to the 10 again.”
Regional Vice President, Computer Associates