China-born Canadian, Sharon Gai, leverages her decades worth of experience in big tech to help organizations become more “Culture Fluid” bracing them to be more agile, innovative and resilient in the VUCA time we are in today. This unique perspective helps western and eastern corporations get insight into what works well in different markets, and why.
Sharon Gai has served as the Head of Global Key Accounts in the world’s largest e-commerce platform, Alibaba. She has worked with global brands on improving their online approach and digital strategy for China, the world’s large consumer market. She shares examples of how AI and personalisation has evolved in China and why Chinese shopping apps are dominating in the west.
During this interview, Sharon discusses her recent TedX talk about the meaning of “Culture Fluid”, relating it to e-commerce and customer experience. She explores what the West and East can learn from each other – noting that ‘whenever businesses launch in new countries, they’re wanting to take what worked in their home country. Instead, try to start at zero when going somewhere new’ – as each culture is so different.
Furthermore, Sharon Gai shares the latest trends from China, such as live-streaming, virtual influencers, and immersive experiences and how companies can tap into these trends. She analyses how AI is changing the consumer market at present, as well as what we can expect in the future.
Video Timeline
- 00:16 – Who are you and what do you do?
- 00:34 – Your recent TedX is about ‘Culture fluid’, how would you define this?
- 01:31 – How would you apply this concept to ecommerce and customer experience?
- 04:18 – What can the West and East learn from each other regarding e-commerce?
- 08:07 – What are the latest trends from China, and how can companies tap into this?
- 11:10 – How is AI changing Ecommerce? What are the different approaches to this?
- 13:58 – During these uncertain times, what advice do you have for corporations and leaders?
- 16:49 – What is next for you?
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