Inma Martinez is a technology pioneer behind the first AI system for the mobile industry (1999) and has continued to innovate in both tech start-ups and the corporate world, by analysing human behaviours within both digital and non-digital contexts in order to create innovation products. She has served as an independent technology advisor to the EU Technology Commission since 2001 and in 2010 she was appointed as a spokesperson on technological development and entrepreneurship at the UK Trade and Industry Catalyst Programme.
Every single company today is affected by the accelerated digitalisation that AI brings to the workplace. AI is not just a new technology that will dynamically transform our products and services, but also it will impact the kind of human capital that needs to adapt its skills and tacit knowledge to the third industrial revolution.
Inma Martinez’s focus on the digital acceleration affecting life, work and play, has allowed her to create strategies and protocols on how businesses should reorganise their human capital, as well as their products and services, in order to address the transformational forces of AI and digitalisation, and increase their innovation by harnessing disruptive technologies.
Inma Martinez leads her audiences into adopting new mindsets and attitudes by explaining science and tech in humanistic terms and by way of case studies that show how others have done it. She offers a bespoke approach to each masterclass and reveals not just what is happening today but why, unveiling how the audience can harness specific tools and approaches to leverage from these forces and achieve successful outcomes.
Identifying the impact of digitalisation on your organisation and learning how to: