Roger Steare is Corporate Philosopher in Residence at Cass Business School and a Fellow of the policy think tank ResPublica. In 2009 HSBC UK asked Roger to advise their senior leadership team on how to strengthen their values, decision- making and culture. As a result, over the following three years pro ts increased by more than 55% to $1.54bn. Values-based Leadership is now a global program across HSBC. After the Gulf of Mexico disaster in 2010, BP asked Roger to help them design a new leadership program to rebuild their culture and to strengthen their values and behaviors. Roger’s ethicability® decision-making framework is now core to the new BP Code of Conduct.