Tim Reid is probably best known as the co-creator and co-writer of BAFTA winning sitcom Peter Kay’s Car Share. As well as being a successful comedy writer, Tim is a world-class innovation expert, and he's passionate about combining these two skills to help organisations become as creative as comedians. Tim has worked for some of the world’s most creative companies, including global ad agencies, innovation consultancies and the BBC. He's helped clients from beer brands to broadcasters, confectioners to condom makers, to reimagine the future and reinvent their businesses. He is running creative masterclasses for a wide range of international clients.
The importance of creative thinking and the ability to generate bigger, better ideas has never been greater. And the teams who will succeed will be those who understand that. As advertising legend David Ogilvy said, ‘The best ideas come as jokes’, and that you need to ‘make your thinking as funny as possible’.
Tim Reid draws on years of experience from leading hundreds of idea sessions for global brands, and working with some of the UK’s favourite comedians to demonstrate how we can all up our creativity by applying the tools and techniques used by top comedy professionals to help tackle any challenge.
During this engaging and interactive half-day or full-day session, Tim will explore:
Eugenia Feoktistova Head Of Executive Learning +44 208 748 9595