Lori is a multi-award-winning strategist with decades of experience working with senior leaders at some of the world’s biggest and most successful brands. In 2010 Lori co-founded the globally acclaimed brand and ad agency Joint, where she worked with clients including Amazon, Vue, Google and Reach. Her work with Amazon... Read more
Lori is a multi-award-winning strategist with decades of experience working with senior leaders at some of the world’s biggest and most successful brands. In 2010 Lori co-founded the globally acclaimed brand and ad agency Joint, where she worked with clients including Amazon, Vue, Google and Reach. Her work with Amazon resulted in commercially and critically successful ads including ‘Vicar & Imam’ that became a global cultural talking-point and is the most successful technology ad tested in System 1’s database; and Prime’s ‘Rapunzel’, which won multiple awards including a Gerety that celebrates ‘the best in advertising that resonates most with a female audience’.
Lori left Joint after a decade of success so she could pursue a new path. The recent release of her book ‘No More Menemies: Getting Beyond the Fear & Frustration of the Gender Wars’ has seen widespread recognition, ranking as an Amazon bestseller in the Women Writers & Women’s Writing category. During her research Lori talked extensively with all kinds of men – from undergrads to grandads – to understand how we might get past the gender wars, ‘menemies’ mindset and build a future that works better for all.
In 2023, inspired but her book research, she founded The Others & Me, a brand strategy and innovation consultancy that apply gender intelligence expertise to strategic challenges in external and internal areas, including:
Beyond her professional accomplishments, Lori’s influence extends to her role as a Fellow of the RSA (The Royal Society for Arts, Manufactures and Commerce). Her involvement with gender-focused organisations such as Just Like Us, the English Collective of Prostitutes, My Image My Choice, Women in Journalism, #timeTo and her executive position within Women in Advertising & Communications Leadership (WACL), reflect her dedication to driving positive change for all.
Can working for feminism really benefit men too? Some popular narratives around feminism have inadvertently played into a zero sum game mindset and a growing feeling of ‘us vs. them’. We need to address that, because we can only create the change that will benefit all of...
Uncovering the invisible issues around gender together. Evidence shows that most people and businesses tend to see the world from a perspective that’s default-male and/or heteronormative. Therefore invisible, historical biases mean we’re inadvertently often designing products and services for male bodies and lives. Together we’ll explore...
In many areas, from leadership to, art, sport, writing, music, film, and even types of emotion, both men and women are more likely to value masculine things more highly. Whereas when it comes to parenting, caring and nurturing, we assume men aren’t as capable. This session unpacks these myths...
Exploring how we share physical and cultural space. For hundreds of years, men dominated public life while women occupied the private realm. Much has changed since then, but we tend to overestimate how much progress has been made. In reality, men still make up the majority of most leadership...
Why being competitive isn’t always the winning strategy. We tend to operate with a belief that a ‘dog-eat-dog’ approach is the way to win in business (and in life). But evidence from the worlds of business, sports and society more broadly proves that if we focus less...