Peter Fisk is a global thought leader, bestselling author and inspiring speaker, whose career was forged in a superconductivity lab, accelerated by managing supersonic brands, shaped working with consumer goods around the world, evolved in a digital start-up, and formalised as CEO of the world’s largest marketing network.
Peter Fisk now leads GeniusWorks, a strategic business accelerator based in London, advising executives teams on developing themselves and their future business. He is a professor of leadership, strategy and innovation at IE Business School in Madrid, where he leads their flagship executive programs. He is also Thinkers50 Global Director and founder of the European Business Forum.
Fisk has 30 years of practical business experience, working with business leaders in over 300 companies and 55 countries, from Adidas to American Express, Bosch and BNP Paribas, Cartier to Coca Cola, DSM and Deloitte, McKinsey to Microsoft, P&G and Pfizer. His distinctive approach is future back and outside in, fusing insights with inspiration, creativity and structure.
Fisk’s insights come from a rich diversity of projects: creating flat beds for airlines, sustainable strategies for fashion, transforming energy companies to renewables, reinventing cheese from Persia and sportswear with technology, creating AI-driven solutions for business, reimagining stock exchanges, new business models for lawyers, developing railways to Asia, direct channels for retail, new services in healthcare, and better leaders.
Peter Fisk has authored 8 books in 35 languages – including Gamechangers, Creative Genius, People Planet Profit, Customer Genius, and Marketing Genius – which fuse the brains of Einstein and Picasso, explore the creativity of Leonardo da Vinci, reframe sustainability for innovation and growth, connect leadership and strategy to create more future-focused organisations, and are inspired by the ideas of the world’s most innovative companies. His new book Business Recoded describes 49 new codes for business success, and why now is the time for leaders to have the courage to step up and create a better future.
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