ALLYSON_STEWART-ALLEN_IN_INTERVIEW

Interview with Allyson Stewart-Allen, International Branding & Marketing Expert

Allyson Stewart-Allen is the CEO and founder of International Marketing Partners and specialises in teaching companies how to internationalise. She is the author of the best-selling book, “Working with Americans”, a ground-breaking manual highlighting business culture in the United States. In addition, she is a speaker, educator, and entrepreneur.

keynote speaker allyson stewart allen

Allyson Stewart-Allen helps companies and industry leaders achieve success in international markets and cultures – which is of increasing importance in today’s world. She has a deep and knowledgeable understanding of American business relations and what sits at the very core of this culture. She advises companies on how to create memorable brands, fundamentally emphasising the increasing importance of intentional changes being made to society, beyond making a profit.

Allyson states that the USA is a very diverse and large country, with many regional differences therefore, to plan for success as a business in this environment, one needs to understand the magnitude and importance of these factors. She is an expert when it comes to analysing American culture and the influence this has on business relations, both domestically and internationally. Allyson touches on how the perspective of the American people has changed since 2001 and the different strategies both Trump and Biden have employed.

Video Timeline

  • 00:16 – Who are you and what you do?
  • 00:48 – In 2019, you published the 2nd edition of your bestselling book, “Working with Americans”. Regarding the current American climate, what would your advice be today?
  • 01:45 – What is your trek on Joe Biden’s approach for businesses and how is it different? What new opportunities does it create?
  • 03:15 –  What are the key challenges to work/establish a business in America?
  • 05:36 – How can we improve work relations with our American counterparts? Any tips?
  • 08:26 – What can we do to be more customer-centric? Is the American model different to the European one, regarding the ‘customer-first’ approach?
  • 10:58 –  How can we create a brand that is more intentional and memorable?
  • 12:48 –  What are way to improve leadership internationally, both functional and cultural? How can I build a global mindset in my organisation?
  • 15:21 –  What is next for you?

 

 Allyson Stewart-Allen Book

The revised edition of Allyson Stewart-Allen’s book “Working with Americans” is available here

Find out more about it

 Interested in booking Allyson Stewart-Allen as a keynote speaker for your next event?

Back
Our services London Speaker Bureau’s core services fall into three distinct categories: keynote speakers, executive learning masterclasses and boardroom advisory. Each service offers a progressively deeper more interactive experience especially for smaller select audiences and key individuals.
Back
Exclusive Podcasts Each week, our colleague Maria Franzoni invites one of our keynote speakers to discuss their life, work, current projects and passions. We hope that hearing more about them will allow you to get a better understanding of who they are.
Back
New Keynote Speakers Find out our New Speakers for your next event. Leadership & Motivational speakers, Politicians, Futurists and much more keynote speakers