Allyson Stewart-Allen – Keynote Speaker

International branding/marketing/business expert

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Specialist Subjects

  • Brand Failure
  • Corporate Culture
  • Developing Your Leadership Brand
  • Going Global
  • International Branding
  • Working with Americans

Language

  • German

Biography

Allyson Stewart-Allen is a renowned educator, advisor, author, speaker and Non-Executive Director whose expertise in brand internationalisation and creating in-company leadership development programmes is sought by global businesses.

A Californian based in Europe for over 30 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.

She has advised more than 240 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell and serves as a Board member of the Chartered Institute of Marketing.

Allyson is author of both editions of best-selling book Working with Americans, the first business manual exclusively about the US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses and colleagues.

An experienced and frequent commentator, Allyson Stewart-Allen lends her insights to broadcast, print and digital media across the globe. Besides her 4-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows, including five seasons of BBC’s The Apprentice and CNBC’s The Business Class. Other outlets regularly applying her insights include BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

A frequent keynote speaker at international conferences, Allyson has appeared on the platforms of The Global Peter Drucker Forum, The Conference Board and Financial Times Board Directors Programme.

She served as Chair of Marketing Judges for The International Business Awards and the Chartered Institute of Marketing’s Marketing Excellence Awards. She is one of the original mentors for the Mayor of London’s International Business Programme

Allyson Stewart-Allen currently serves as a Member of the Board of IORMA and Advisory Board of the British Business Excellence Awards, and recently served as a Non-Executive Director for the Chartered Institute of Marketing and the Lloyds Bank National Business Awards.

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