Natalie Nixon is a creativity strategist and author of the award-winning book, The Creativity Leap. She has been referred to as the creativity whisperer and “offers an accessible and simple way for people to think about creativity so that they can innovate consistently”. Nixon advises leaders on transformation, through the lenses of foresight and creativity. Forbes have also recognised her work and expertise on the topic.
The former professor, turned CEO, has a background rooted in different disciplines, and attributes a lot of her success to the various tools these ventures taught her. During this exclusive interview, Natalie Nixon discusses how “creativity is the engine for innovation” and that during times of uncertainty, creativity is an imperative. It’s common for creativity to be understood as “doing whatever you feel like” and essentially, put in a box. Nixon debunks this misconception; “it requires wonder and rigour” and is used in all circumstances.
A master at helping others understand complex ideas, she works closely with business leaders to stimulate effective ways of adapting to the future and improving ways of working. The success of modern companies will be characterised by “allowing more of our humanness to show up at work”.
She talks about the correlation between technological innovation and creativity, and how these advancements will impact each other going forward.
She explains that everyone can tap into creativity because “we are all hardwired to be creative… but are you being intentional about practicing and making space and time to amplify your creativity?”.
- 00:16 – Who are you and what do you do?
- 01:23 – You are known as a “one-of-a-kind” Creativity Strategist & expert. What makes your approach so sough-after by corporations?
- 05:13 – During your career, you have been featured in Forbes, you are the author of an award-winning book, your firm – Figure 8 Thinking – was named among the top women-led innovation firms by Core 77. What has been a career highlight for you, and why?
- 08:16 – What is the biggest misconception people have about being creative?
- 09:52 – What is your view on the dynamic between creativity and technological innovation in the future… do you think AI could decrease the need for creativity in a sense?