Welcome to our September Reader’s Corner, featuring highly anticipated new releases by world-renowned experts.
Our first pick is by Professor Arturo Bris, Super Europe: The Unexpected Hero of the 21st Century. Is Europe really the tired, overregulated continent it’s often painted to be? Finance expert Arturo Bris argues the opposite.
Next, Start with the Customer by Peter Cross pulls back the curtain on what makes businesses truly irresistible to customers.
Everyone talks about being “customer-centric,” but what does that really mean in practice?
Last but not least, neuroscience expert Amy Brann’s latest release, Make Your Brain Work, shows how you can harness the brain’s potential. We all want to be more productive and less overwhelmed, but how often do we stop to think about the role our brain plays in making that happen?
From harnessing the brain’s potential to boost performance, to redefining what it means to truly put customers first, to reframing Europe as a resilient global player, these books highlight the habits, strategies, and mindsets that help us succeed in uncertain times.

Arturo Bris
Super Europe
Professor Arturo Bris, a leading finance expert at IMD and a globally respected voice on markets, regulation, and governance, brings deep expertise in understanding how economies thrive or falter.
In his latest book, Super Europe: The Unexpected Hero of the 21st Century, he flips the narrative on Europe, challenging its reputation as stagnant and overregulated.
Instead, Bris shows how, through crisis after crisis, Europe has quietly become a model of resilience: strong institutions, robust democracies, high living standards, and global influence in areas like sustainability and digital regulation.
Set against the backdrop of U.S. political dysfunction and social divides, this is a powerful argument for Europe’s relevance, and a timely reminder that its steady path may just be the world’s most successful.

Peter Cross
Start with the Customer
Peter Cross, former Customer Experience Director at John Lewis and long-time partner to retail guru Mary Portas, is a leading voice on the future of shopping.
With decades of experience, he knows exactly what makes brands irresistible to customers.
In Start with the Customer, Peter cuts through the noise to show what true customer-centricity looks like. Blending insight and practical tips, he shows how to build authentic connections and create a culture that keeps customers and employees loyal.
This engaging read is the go-to guide for anyone serious about putting customers where they belong: at the heart of business.

Amy Brann
Make Your Brain Work
Amy Brann, founder of Synaptic Potential, is an expert in unlocking the brain’s potential to drive sustainable high performance in individuals and organisations.
In Make Your Brain Work, she brings neuroscience into everyday life, showing how to build habits that boost productivity, without burnout.
Backed by science and packed with tools, this read helps you work smarter and unlock your true potential, both professionally and personally.
For more information on any of these speakers & experts, or to enquire about having them as your next speaker or adviser, please contact us below