Amy Brann is the founder and CEO of Synaptic Potential and an expert in helping organisations harness their unrealised people potential through the power of neuroscience. She is a speaker, author, and people development consultant who’s fact not fluff approach is a welcome authority in a world awash with questionable science and neuromyths. She passionately believes that the only way to achieve your full potential in life and work is by knowing more about how your brain works and her combination of scientific expertise and practical real-world business experience give audiences easy-to implement frameworks that are proven to uplift brain performance.
Over the past 18 years, Amy has advised hundreds of businesses of all shapes and sizes across the globe including Tesco, Warner Brother, EY, Twinings, Novartis and BNP Paribas, sharing fresh evidence-based insights that challenge people’s status quo, and delivering practical frameworks on how to improve performance and close the potential-performance gap that stops individuals and organisations achieving their Whole Brain Potential.
A frequent keynote speaker at international business events, Amy Brann gives audiences invaluable bite-sized, actionable takeaways based on the latest neuroscience research that leaders, managers and teams can implement in their daily work practices to improve key skills from creativity through to decision-making.
Over the years, Synaptic Potential have partnered with The Wales Centre for Behaviour Change to support organisations, the Moller Institute at Cambridge University to deliver programmes and Manchester Metropolitan University to lead the neuroscience component of the Masters of Sports Directorship.
Amy Brann is the author of three compelling books – Make Your Brain Work, Neuroscience for Coaches, and Engaged: The Neuroscience Behind Creating Productive People in Successful Organizations – that show organizations practical ways to approach people development through the lens of neuroscience.
“Our senior team introductory session with Amy provoked a high level of interest and engagement. Since working in this role, I haven’t seen the group latch on to something so quickly in such a strong way.”
Steven Napier, International HR Director, Twinings Ovaltine
“Yesterday was a great start! I simply loved it, it was wonderful to see your passion and expertise in action. I had a chat with my colleagues on our way back to the office. We all thought it was extremely valuable and your storytelling combined to exemplifying was simply great!”
Anne Lind – MD Financial Services, Management Consulting Lead Nordic, Talent and Organisation Lead Nordic, Accenture, Finland
“I have had the opportunity to work with Amy for approximately a year and in that time she has proven to be very engaging regardless of whether talking to a senior global stakeholder or a junior professional. Amy is able to discuss a range of topics in a manner where she demonstrates deep knowledge and understanding of neuroscience yet translates this into a simple matter of fact way. She is articulate in her delivery and is able to build on ideas in a collaborative way. She is very responsive and provides high quality work in short periods of time. Finally for me, one of Amy’s differentiating factors is her ability to link real business problems to solutions."
Caroline Henderson, Director, Global Assurance Talent Team, EY
“For me, I really enjoyed the whole day and especially the morning. I value your grounding in research and the strong connections to that. You are very knowledgeable and able to answer anything that is thrown at you.”
Jane Sendall, Warner Bros, VP, Learning and OD, EMEA and Asia Pacific
"The work Synaptic Potential have been doing with UNNC has been a great catalyst for change where we have seen real outcomes. We have an engaged team of coaches trained in neuroscience who have a great awareness of how to get the best from people.”
Ben Whitter, Director of Organisational Development, University of Nottingham Ningbo, China
"Pretty quickly in our selection process you set yourself apart from the crowd. Your understanding of the situations we described and exploration of solutions you could offer showed a superior grasp of your field that was at once both credible and engaging. During our consultancy session every single sentence was a nugget of gold. I've got pages of notes. We couldn't have asked for more."
Hodl Whittaker, Learning Manager for Group, Tesco
“Amy Brann provided a session on ‘Risk’ for around 60 senior leaders within our university. Her subject knowledge, delivered with energy and enthusiasm, engaged the audience from the outset and she managed to reset the organisation’s attitude to risk, which had previously been rather risk averse, to align far better with the goals of the new Strategic Plan. The session was fun and informative and also offered a valuable opportunity for staff to get to know each other.”
Professor Cara Aitchison, Vice-Chancellor, Cardiff Metropolitan University
“A BIG thank you to you! You were in great form and you deserve huge credit for your presentation. I loved it! Virtually every delegate rated you either Very Good or Excellent. That's quite rare. Congratulations! Thank you very much for spending time with the delegates throughout the day; that's also rare, and greatly appreciated :-) I'll have no hesitation in recommending you to our clients for future speaking opportunities.”
Bob Mackenzie, Director, Benchmark for Business
“Thanks so much for your session, the feedback has been overwhelmingly positive. Once again, it was a privilege to hear you talk about neuroscience in a way that is accessible and relevant for an HR audience. Of particular interest was the neuroscience behind how we can prepare our brains for optimal performance, and the discussion on what will be the preserve of humans in an AI world.”
Gillian Morris, Head of Talent Management, Jaguar Land Rover
“You were great on stage and great content and I am sure the message you delivered, added value to everyone. SAP Ariba Live is quite a marquee event and I am sure you can drive great mileage from delivering a key notehere.”
Mayank Chandla, Associate Partner and SAP Ariba Leader - IBM Europe
“The neuroscience training was insightful and really appealed to me to know how and why we do things the things we do. I found it applies so often to the every day work that I do; whether that's in training, coaching or development chats, it's something that has resonated and adds gravitas to those conversations.”
Claire Kearney, Commercial Training Manager, News UK
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