Alison Edgar – Keynote Speaker

The Entrepreneur’s Godmother

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Specialist Subjects

  • From Castle View to View of the Castle: A story of overcoming adversity, hidden disability, and breaking the mould
  • Intrapreneurship: Adopting an Agile Approach
  • SMASH IT! The Art of Getting What YOU Want
  • Start-up Mindset to Create Innovative Teams
  • Big Ball theory
  • The Three What’s Every Business Needs
  • Entrepreneurial Mindset
  • Change is the only Constant


  • English


Alison Edgar MBE also known as “The Entrepreneur’s Godmother” to a plethora of the world’s most successful entrepreneurs, brings a matchless amalgamation of outside of the box thinking, insight, and knowledge to large organisations.

Starting her business at age 46, Alison was in the shoes of the delegates for most of her life. In a world full of conference speakers, she is a relatable figure for audiences around the globe providing them with lasting impact. She champions that no barrier should hold you back from achieving your goals, be it age, race, gender, or disability.

Her teachings have pioneered culture change, enhanced performance, and transformed mindsets within her five-star global clientele such as Sky, Würth, EasyJet, and The Discovery Channel, where she has delivered her world-class ‘Intrapreneurship’ methodology to enhance the development of teams by helping employees to think like entrepreneurs. Other clients include The European Commission, The National Lottery, and SimpliSafe.

In 2020, Alison received an MBE for recognition of her long-term services to entrepreneurship and business, which continues to inspire her methodologies. She is a contributor to BBC TV and Radio and has recently become a business mentor on a new Amazon Prime UK & US TV show airing in 2022.

A dyslexic author of two international best-selling books, ‘Secrets of Successful Sales’ and ‘SMASH IT! The Art of Getting What YOU Want’, Alison has mastered the balance of how to enhance readers’ personal and professional development. Her debut book was not only a WHSmith Top Ten Business Book but named one of the top books written by a woman in 2019 by The Independent.

Based on her books and TEDx, Alison’s talks motivate the audience to stop procrastinating, take action, and ultimately ‘SMASH IT!’. Using unique and contemporary methods combined with her energetic and witty delivery style Alison never fails to wow the audience.

Popular Talks by Alison Edgar

From Castle View to View of the Castle: A story of overcoming adversity, hidden disability, and breaking the mould

Follow Alison’s empowering yet relatable story as she breaks free from childhood adversity to become a twice best-selling author, named one of the UK’s Top 100 Entrepreneurs, and awarded an MBE from the British Royal Family for her services to entrepreneurship and business.

Intrapreneurship: Adopting an Agile Approach

At the heart of every successful business owner is passion. Passion for what they do, what they sell, and what they provide.  Entrepreneurs maximise every second of every day, ensure no resources are wasted and see change as an opportunity to grow. How can we inspire all employees to embrace this way of thinking?

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