Dr. Amanda  Potter Profile Picture

Keynote SpeakerDr. Amanda Potter

Keynote Speaker, Host of The Chief Psychology Officer Podcast, CEO & Co Founder of Zircon BeTalent and Chartered Psychologist

Dr. Amanda Potter is on a mission to transform how organisations optimise their greatest asset: their people. As the founder and CEO of Zircon Management Consulting Limited, a premier global talent consultancy, and co-founder of BeTalent Limited, a trailblazing platform for talent assessment and development, Dr. Amanda has led the... Read more

Biography

Dr. Amanda Potter is on a mission to transform how organisations optimise their greatest asset: their people.

As the founder and CEO of Zircon Management Consulting Limited, a premier global talent consultancy, and co-founder of BeTalent Limited, a trailblazing platform for talent assessment and development, Dr. Amanda has led the charge in revolutionising how businesses approach talent management. Her expertise as an Executive Coach has propelled clients such as Santander, Global Payments, William Hill 888, Brooks Macdonald, Philips, AtkinsRéalis, Environment Agency, Network Rail, Dentons, and many others towards accelerated growth and transformation.

With a captivating blend of charm and credibility, Dr. Amanda graces international stages, delivering keynotes and workshops that empower audiences with actionable insights into the psychology and neuroscience behind behavioural change, highlighting topics such as:

• Psychological safety
• Resilience
• Avoiding burnout
• High performing teams
• Self-belief
• Impostor moments
• Overcoming procrastination

As host of the popular podcast The Chief Psychology Officer, she blends humour and warmth with psychologist-led research while engaging in conversations with notable guests like Joe Wicks, the Body Coach, and Martin Bromiley OBE.

Recognised as a fellow of the Association of Business Psychologists (ABP) and an Associate Fellow of the Division of Occupational Psychology within the British Psychological Society (BPS), Dr. Amanda’s commitment to excellence in psychology has earned her esteemed accolades, including the Lifetime Achievement Award from the ABP.

She was recently named the Business Psychology Practitioner of the Year for 2024 by the Association of Business Psychologists.

On stage, Dr. Amanda bridges the gap between science and practice, infusing her presentations with entertaining and thought-provoking insights grounded in neuroscience and rigorous research. Driven by a passion for knowledge, she pushes the boundaries of business psychology in a way that takes her audience along for a journey of self-discovery.

Dr. Amanda’s pioneering guidance will lead your audience to profound revelations, igniting “Aha” moments of inspiration along the way.

“Amanda’s superpower is the lightning speed with which she can connect with the group she is working with and create a safe environment for teams to have effective and meaningful discussions on what it is to be a high performing team. The BeTalent questionnaires provide an opportunity for individuals to reflect on their insights before the workshop and post workshop those insights have continued to be a really useful tool to identify opportunities for productive challenge and debate in the team. The workshop has had a lasting impact and we are now much better as a team at using our cognitive diversity to drive better conversations and results.” General Council, AtkinsRéalis
"Amanda has supported Global Payments in several events with our senior leadership. She has the capacity to transfer her incredible wealth of knowledge and communicate it with clarity. The learning becomes richer with the use of the BeTalent questionnaires, enabling learners to leave the sessions energised and engaged with tangible personal actions/practices to implement. Ultimately these events result in improved leadership and business performance for Global Payments." HR Leader, Global Payments
"Attending the Decision Styles workshop was truly transformative. It provided me with invaluable insights in my own decision-making styles, and the discussions we took part in fundamentally shifting my perception of risk in decision making. I’m already applying what I’ve learned, resulting in greater success and improved relationships. The return on investment for the time spent is immeasurable, I highly recommend this workshop for anyone in executive leadership." HR Leader, Santander
"There was a real positive buzz in the market team yesterday evening, as a consequence of the fantastic insights we learned through your programme. I’m really pleased with the foundation we have and the opportunity to build an even stronger team through the year." Water Market Leader, AtkinsRéalis
"Our high performing strengths leadership workshop was very well prepared and received by our Executives at Optegra. Amanda and her team seem to have developed a formula for enabling an open and constructive interaction. We clarified the values and strengths of the organisation and built upon these. We look forward to continuing our journey with Zircon." Chief Executive Officer, Optegra
"We recently engaged in a virtual executive team exercise with Amanda and Zircon BeTalent to understand our strengths as a team. This was a great way of each member of the team showing what they valued in each of the other members, and it also showed a really clear and consistent picture of what each member brings to the table with very clear themes highlighted in each case. It was a very effective way of getting everyone to open up and give a little of themselves in the spirit of building the team dynamic." Chief Executive Officer, Topps Tiles
"Amanda’s delivery was even more engaging and focuses on how she wants the audience to feel. The very poignant stories she told really set the scene, and the end story took the session from informative to extremely inspirational and hopeful. Having set her stall out as someone who definitely has suffered from Imposter Syndrome early on in the session, to then demonstrate at the end that she categorically now doesn’t (in that area) was very powerful and gave a real sense of belief that we can change and challenge the messages we tell ourselves." Head of Learning and Development UK/UAE, Robert Half
"I just wanted to say an enormous thank you for yesterday – I have never seen the team connecting in that way before and it feels like we’ve just made a huge leap forward. I could not be happier with the way that it went and am really proud of the way the team opened up. You both have a real gift in creating a work environment in which people have the space to be themselves and feel safe doing so." General Council, AtkinsRéalis
"Thank you for hosting the Cognitive Diversity event, the feedback was brilliant! Here are just a few quotes: "I've loved this session and will be recommending it to my colleagues." "Amanda, you are a superb speaker. Very engaging." "I really enjoyed that, so knowledgeable and presented in non-academic terms" "Thank you, very interesting and insightful!" "Great session, thank you!". I wanted to thank you for sharing your research into diversity and for bringing it to life for our William Hill leaders and colleagues." HR Leader, William Hill 888
"Working with Zircon in revolutionising our assessment approach is changing the way the business is thinking about diversity and inclusion. This was totally new to Brooks Macdonald but after engaging with Zircon and giving our business leaders ownership of delivering the process, it has set the standard for what good recruitment looks like. Not only has it delivered everything we wanted, but it has also identified the proactive steps needed to create a more culturally inclusive organisation." Chief Executive Officer, Brooks Macdonald
"Dr. Amanda Potter is an exceptional leadership development consultant, experienced workshop facilitator, and a dynamic public speaker. Her impact on organizations is profound, and I am delighted to share my testimonial based on her work with our UK&E regional leadership team at AtkinsRealis. As a workshop facilitator, Amanda brings a wealth of knowledge and practical insights. Her engaging workshops on team building, wellbeing, resilience, and decision-making have left a lasting impression on our team members. Amanda’s ability to blend psychology and neuroscience with real-world examples ensures that participants gain actionable strategies to enhance their performance. In her role as an advisor, Amanda’s guidance has been invaluable. She combines her expertise in organizational psychology with a deep understanding of business dynamics, helping our leadership team navigate complex challenges. Her advice is grounded in rigorous research and delivered with warmth and clarity. Amanda’s public speaking is truly engaging. Whether addressing large audiences or intimate gatherings, she shares compelling insights on topics such as psychological safety, self-belief, and high-performing teams. Her charisma, authenticity and credibility make her a sought-after keynote speaker. Amanda’s commitment to excellence, combined with her passion for empowering people, sets her apart. We are fortunate to have worked with Amanda, and I wholeheartedly recommend her to any organization seeking transformative talent management solutions." Senior Vice President Human Resources, UK & Europe, AtkinsRéalis
"Dr Amanda has a rare gift for presenting rigorous scientific insight in an accessible and engaging way. Her Psychological Safety keynote conference session was a real highlight and guests left with clear practical guidance on how to improve their professional environments and boost productivity." Editor-in-Chief, Travel Weekly

Popular Talks by Dr. Amanda Potter

  • Trust and Psychological Safety
    In an enlightening discussion on the pivotal role of trust in fostering psychological safety within teams, Dr. Amanda explores the correlation between psychological safety, innovation, and team performance. This talk presents compelling evidence for why trust is truly the cornerstone of team effectiveness and the foundation of psychological safety in...
  • Avoiding Burnout
    An exploration of the physiological and neurological reactions to stress: What does neuroscience say about how you can cope effectively with stress and improve your resilience? What are the physiological and neurological reactions to stress, and the emotions we feel as a result? Dr Amanda explores answers to these questions to help the...
  • Creating Positive Habits
    What do Psychology and Neuroscience say about habit formation? Dr Amanda outlines a simple 5 step approach for identifying and embedding positive, healthy habits both at home and at work. The audience will learn the importance of healthy habits for managing stress and the role of Physical Intelligence in helping...
  • How to have Courageous Conversations
    Dr Amanda takes the audience on a compelling journey through the science of radical candour, courage, and impact. This enlightening talk will help them to develop personal strategies for tapping into their courage while outlining the steps required for courageous conversations. Guiding the audience to identify, understand, and manage biases...
  • Conscious and Compassionate Leadership
    Uncover the power of reflective and empathetic leadership; learn to embrace difficult conversations and turn mistakes into learning opportunities. Understand the pitfalls of unconscious leadership responses and discover strategies to overcome them. Inspire your colleagues and build a culture of ‘we’ for enhanced organisational effectiveness and productivity. Explore your leadership...
  • Creating a Culture of Accountability
    With quiet quitting being a hot topic in both business and HR recently, many people might wonder how responsibility and accountability influence their workplaces, colleagues, and themselves. In this talk, Dr Amanda shines the light on clarity of purpose for aligned and accountable cultures that encourage ownership, autonomy and engagement....