Dr. Amanda Potter is on a mission to transform how organisations optimise their greatest asset: their people. As the founder and CEO of Zircon Management Consulting Limited, a premier global talent consultancy, and co-founder of BeTalent Limited, a trailblazing platform for talent assessment and development, Dr. Amanda has led the... Read more
Dr. Amanda Potter is on a mission to transform how organisations optimise their greatest asset: their people.
As the founder and CEO of Zircon Management Consulting Limited, a premier global talent consultancy, and co-founder of BeTalent Limited, a trailblazing platform for talent assessment and development, Dr. Amanda has led the charge in revolutionising how businesses approach talent management. Her expertise as an Executive Coach has propelled clients such as Santander, Global Payments, William Hill 888, Brooks Macdonald, Philips, AtkinsRéalis, Environment Agency, Network Rail, Dentons, and many others towards accelerated growth and transformation.
With a captivating blend of charm and credibility, Dr. Amanda graces international stages, delivering keynotes and workshops that empower audiences with actionable insights into the psychology and neuroscience behind behavioural change, highlighting topics such as:
• Psychological safety
• Resilience
• Avoiding burnout
• High performing teams
• Self-belief
• Impostor moments
• Overcoming procrastination
As host of the popular podcast The Chief Psychology Officer, she blends humour and warmth with psychologist-led research while engaging in conversations with notable guests like Joe Wicks, the Body Coach, and Martin Bromiley OBE.
Recognised as a fellow of the Association of Business Psychologists (ABP) and an Associate Fellow of the Division of Occupational Psychology within the British Psychological Society (BPS), Dr. Amanda’s commitment to excellence in psychology has earned her esteemed accolades, including the Lifetime Achievement Award from the ABP.
She was recently named the Business Psychology Practitioner of the Year for 2024 by the Association of Business Psychologists.
On stage, Dr. Amanda bridges the gap between science and practice, infusing her presentations with entertaining and thought-provoking insights grounded in neuroscience and rigorous research. Driven by a passion for knowledge, she pushes the boundaries of business psychology in a way that takes her audience along for a journey of self-discovery.
Dr. Amanda’s pioneering guidance will lead your audience to profound revelations, igniting “Aha” moments of inspiration along the way.