Charlie “Rocket” Jabaley is the Founder and CEO of the Dream Machine Foundation – where he has built a community of 8 million people and is on a mission to make 1 million dreams come true for people in need. Before finding his calling in philanthropy, Charlie founded Street Execs, a multi-million dollar music management label in Atlanta with acts such as 2 Chainz and Travis Porter. Street Execs list of accomplishments include 43,000,000 records sold, 22 platinum singles, #1 TV show on Vice, 6 grammy nominations, 4 separate million dollar clothing brands, and 9 world tours.
After leaving the music industry at the height of his career due to serious health concerns including a brain tumor, Charlie decided to pursue his childhood dream of becoming a professional athlete. People called him crazy, but just 12 months later he had dropped over 120 lbs, completed an IronMan, and landed a Nike Athlete deal after making a fan-made Nike commercial called “Dream Crazy”. Charlie’s fan-made Nike commercial would evolve to become the most influential Nike campaign of all time, the Colin Kaepernick “Dream Crazy” commercial that aired during the Super Bowl.
After all of his dreams came true, he felt called to dedicating the rest of his life to being a new type of millionaire – one that makes a million dreams come true. Charlie has traveled across the country, raising over $5 million dollars, making over 1,000 dreams come true so far, and gaining over 1 billion views on social media platforms. He has received support from Oprah, Steve Harvey, Logan and Jake Paul, the NBA, Harry Jowsey, Grant Cardone, Marcus Lemonis, and many other of the biggest celebrities and influencers in the world. Charlie and his team are now partnered with Steve Harvey who is Executive Producing a TV show with them, and who is helping take this movement global. Charlie’s mission is to make 1 million dreams come true and to inspire, educate, and entertain the next generation of dreamers around the world.
Charlie has created the fastest growing, new-age non-profit in the world. He is making the world believe in their dreams, and is use his influence for impact. He just launched his flagship location in Los Angeles called the “Dream Factory”, which will serve as his teams headquarters for creating positive change in the city and around the world. He raised $4M+ in donations, 8B+ social media community, 1K+ dreams come true, and 1B views across social platforms.
Charlie’s mission is to not just motivate, but to teach individuals, companies, and even governments how to bring their biggest dreams to life, create a loyal audience and following, and to build movements that will change the world. He is an inspirational genius, and his expertise involves unlocking the potential in human beings, storytelling, marketing and innovation, building loyal customer bases, and creating social impact driven campaigns.
Charlie is a storytelling driven speaker, and he will tell stories from how he learned about business from his mom, who was a vacuum cleaner saleswomen to how at the age of 17 he was touring with the biggest music artist in the world Soulja Boy. Charlie will share his secrets to how he created a music empire managing some of the biggest artists in the world, such as 2 Chainz and Travis Porter, selling over 43 million records sold, going on world tours, and winning grammies. At the height of his career, at the age of 28, he was diagnosed with a brain tumor. Weighing over 300 lbs and facing death, Charlie decided it was time to chase his childhood dream of being an athlete. He will share his stories of how he lost 125 pounds, ran 5 marathons, completed an ironman, biked across America, and became a nike sponsored athlete. He will share how he co-created the biggest Nike campaign of all time where he was feature in a Super Bowl Commercial named after him called “Dream Crazy.” After all his dreams come true, Charlie has dedicated the rest of his life to making dreams come true for others and inspiring others to dream crazy. He will finish his speech by talking about how he is
now traveling the world, giving away millions of dollars to people in need, and creating social impact at the biggest level. He is creating the biggest, social media philanthropic movement ever created.
3 Main Takeaways:
• Steps to awaken your dreams and turn them to reality
• Develop a mindset of a winner and how to overcome any obstacles that get in your way
• Unlock your full potential and purpose so you can achieve everything you want in your life
Charlie’s marketing innovation speech tells the same stories of his childhood in Atlanta and how he went on to build a music empire, 4 different million dollar clothing lines, created the biggest Nike campaign in history, and now, building the worlds fasting growing social media driven, philanthropic movement. It all started with Charlie’s secret to marketing, a philosophy called Momology: how to turn strangers into people who will support your business as much as your mom. This has been his secret to building everything he has built. Charlie will discuss how he blew up artists to be the biggest in the world with zero marketing budget, how he created 2 Chainz, who was a washed up rapper, and turned him into a grammy winning artist. He will talk about how he created his own Character “Charlie Rocket”, and how he was able to bring a billion dollar campaign to Nike that shifted their entire marketing strategy. It was the most profitable Nike campaign of all time. He will finish by talking about how he has now generated over 1 billion views, built a community of 8 million people, and received support from Oprah, Steve Harvey, and more for his philanthropic work he is doing.
3 Main Takeaways:
• How to create loyal fan bases and customers using social media
• How to use storytelling to form deep emotional connections with your customers
• How to shift culture through impact driven marketing campaigns
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