Eleanor Mills is a Founder, Speaker, Bestselling-author, Award-winning journalist (ex Editorial Director of The Sunday Times and Editor of The Sunday Times Magazine) – and now the UK’s premier expert on all things midlife. Her book Much More to Come: Lessons on the Mayhem and Magnificence of Midlife, published by... Read more
Eleanor Mills is a Founder, Speaker, Bestselling-author, Award-winning journalist (ex Editorial Director of The Sunday Times and Editor of The Sunday Times Magazine) – and now the UK’s premier expert on all things midlife. Her book Much More to Come: Lessons on the Mayhem and Magnificence of Midlife, published by HarperCollins in August 2024 is a Times bestseller.
She founded NOON.org.uk a media platform and 50k plus community of midlifers to change the narrative around ageing; after all in the 100-year life, 50 is only halfway through. It’s noon – lunchtime – and midlife isn’t a crisis but a chrysalis when we finally get to become the people we always wanted to be. NOON Consulting creates pioneering insights and reports into midlife; recent projects include Fearless and Thriving (with HSBC) about midlife female entrepreneurs and The Rise of the Queenager: the Secrets of Midlife Women (with Accenture).
Eleanor’s keynote speeches and workshops help global corporations tackle the challenges of longevity. And as one of the most high-profile journalists of her generation and a top flight interviewer (she interrogated everyone from Mikhail Gorbachev to Sheryl Sandberg, David Cameron to One Direction, Theresa May to the Dalai Lama) she still writes regularly for UK newspapers and magazines and pops up as a broadcaster on TV and radio. She lives in London with her husband, has two grown up daughters and stays sane by swimming in the Hampstead ponds every day of the year.
Older consumers outspend Millennials by 250%. Women over 50 now control 60% of wealth and 75% of all discretionary spending, as well as making 95% of ALL household consumer spending decisions. So why do they appear in less than 10 per cent of adverts?
Our thinking about older...
How do we deal with massive moments of change? When everything we’ve built has gone, how do we cope in the face of an unknown and often terrifying future? How do we learn to conquer fear and lean in to uncertainty?
The midlife crisis is real. We...
What do you think happens in the room where promotions are decided? Someone has to tell a convincing story about why YOU should get the job, and that story can only be as good as the story you’ve sown about yourself. If you don’t define yourself, then someone else will…and it might not...