As a former Global Executive Director, George has had responsibility for a portfolio of over $352 million. He understands the need for creative innovation in a business to drive the P&L. At one point, he successfully launched 19 products in 14 months that indeed required different thinking to find value in a highly conservative market.
George’s diverse business and science background brings many unique perspectives that others are missing. Having worked in over 24 different industries, he brings that extensive experience to audiences worldwide using a unique approach to different sustainable Breakthrough Thinking™. George authentically shares a toolbox that anyone can use to deliver performing innovation quickly.
George delivers a series of keynotes, masterclasses on creative ideation, and workshops on sustainable innovation, using unique tools to help everyone grasp fun, exciting and tangible outcomes. He takes everyone’s success seriously and embraces the needs of those he is helping. George ensures that he has a firm understanding of his clients regardless of their market. At one point, he obtained a real estate license to understand the needs of partners in that sector!
The presentations immediately engage the audience to get them moving out of their comfort zone playfully and safely. Active demonstration of how to conquer the fear of change is paramount as you start the journey to delivering creative innovation that has value in months, not years. We explore the underpinning thought processes people undergo at work and why they keep producing stagnant products. In the journey, we unlock everyone’s innate creativity to inspire projects people want to work on together.
The best way to learn tools is to use them. George sits down with your teams and demonstrates the tools using your concerns in real-time. This sets the stage for bringing communication, prioritization, and strategy into focus with fun, simple, and memorable tools for work and home. The tools bring out the need for diversity and inclusion, clearly defined areas of focus, customer values, natural team formation, system utilization, busy work elimination, engaged cultures, value-adding voice of customer, employee retention, next generation of leaders, revolutionizing ideas, and an intense urgency to deliver market-changing innovation. All of this results in outperforming the market, so you no longer have true competitors.
George has a black and multiple green belts in different academically accredited innovation processes such as Innovation and Growth Systems, Green Belt for Growth, and Value Innovations. He is a certified online instructor in the FORTH method as well. George also holds a Master of Science in Biology and an MBA in Marketing and Management from Duquesne University. He graduated with honors from the University of Pittsburgh with a Bachelor of Science in Biology.
In addition to founding The Ideation Emporium of Creativity™, he is the author of the Breakthrough Thinking™ series for business and life. The series includes “The Five Letter F Word™,” “Miserable At Work? Why? You Don’t Have To Be™,” and “How Are Kids Innovating Faster Than You?™.” George also wrote a fictional spy series, “The Life We Lead: Ascending, Trials, and Sacrifice.” The last two of this series are in the works!
George feels lucky to be a single foster and adoptive parent to multiple amazing boys. He actively mentors youth in the foster system. He is also a master instructor in taekwondo and a volunteer coach with local youth sports.
George walks through understanding how being unfocused is a form of fear that needs to be recognized and conquered with purposeful actions. To make that easier, intentional fun is used to break down resistance to change. That breakdown allows people to be more open with each other and communicate about others’ interests. Finally, when people are having fun and engaging in communication, they are present in the now to find an eagerness with customers to deliver value.
Habits take 8 months to fully form. What if your next habit was releasing truly new innovation in that time period? George grounds everyone around less is more with the power of 3. He then discusses how to utilize Voice of Customer by bringing customers into the ensemble and making them aware of changes before the internal team. With this focus on external requirements before internal ones, we cut out the busy work to stay productive in a shorter amount of time, avoiding burnout. That productivity allows for time to become your ally while a foe to everyone else.
George breaks down the difference between what we think we communicate and what people receive. We need to understand the 5 C’s of communication and the seven influences on our subconscious bias to unlock that perception difference. Utilizing the tool called the power of 3 and 5, we understand the when what and how of communicating the strategy on a personal level. Finally, we get to see how this drives faster innovation that forces the strategy to be a living document that needs to keep up with an aligned, focused company.
This discussion walks through how happiness at work is possible. There is an examination of what really makes people happy and how we can relate to each other in a more meaningful way. We explore how our brains determine value and understanding. Once we have that fundamental comprehension, people can execute on ideas everyone can contribute to and want to work on.
This discussion is all about focus. We bring out why we get so distracted, how counter-productive it is to have a lot of things to do, and a useful way to remove the busy work. Finally, having a natural perspective of having every person we interact with as a customer brings a richer experience that allows for value.
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