As a former Global Executive Director, George has had responsibility for a portfolio of over $352 million. He understands the need for creative innovation in a business to drive the P&L. At one point, he successfully launched 19 products in 14 months that indeed required different thinking to find value in a highly conservative market.
George’s diverse business and science background brings many unique perspectives that others are missing. Having worked in over 24 different industries, he brings that extensive experience to audiences worldwide using a unique approach to different sustainable Breakthrough Thinking™. George authentically shares a toolbox that anyone can use to deliver performing innovation quickly.
George delivers a series of keynotes, masterclasses on creative ideation, and workshops on sustainable innovation, using unique tools to help everyone grasp fun, exciting and tangible outcomes. He takes everyone’s success seriously and embraces the needs of those he is helping. George ensures that he has a firm understanding of his clients regardless of their market. At one point, he obtained a real estate license to understand the needs of partners in that sector!
The presentations immediately engage the audience to get them moving out of their comfort zone playfully and safely. Active demonstration of how to conquer the fear of change is paramount as you start the journey to delivering creative innovation that has value in months, not years. We explore the underpinning thought processes people undergo at work and why they keep producing stagnant products. In the journey, we unlock everyone’s innate creativity to inspire projects people want to work on together.
The best way to learn tools is to use them. George sits down with your teams and demonstrates the tools using your concerns in real-time. This sets the stage for bringing communication, prioritization, and strategy into focus with fun, simple, and memorable tools for work and home. The tools bring out the need for diversity and inclusion, clearly defined areas of focus, customer values, natural team formation, system utilization, busy work elimination, engaged cultures, value-adding voice of customer, employee retention, next generation of leaders, revolutionizing ideas, and an intense urgency to deliver market-changing innovation. All of this results in outperforming the market, so you no longer have true competitors.
George has a black and multiple green belts in different academically accredited innovation processes such as Innovation and Growth Systems, Green Belt for Growth, and Value Innovations. He is a certified online instructor in the FORTH method as well. George also holds a Master of Science in Biology and an MBA in Marketing and Management from Duquesne University. He graduated with honors from the University of Pittsburgh with a Bachelor of Science in Biology.
In addition to founding The Ideation Emporium of Creativity™, he is the author of the Breakthrough Thinking™ series for business and life. The series includes “The Five Letter F Word™,” “Miserable At Work? Why? You Don’t Have To Be™,” and “How Are Kids Innovating Faster Than You?™.” George also wrote a fictional spy series, “The Life We Lead: Ascending, Trials, and Sacrifice.” The last two of this series are in the works!
George feels lucky to be a single foster and adoptive parent to multiple amazing boys. He actively mentors youth in the foster system. He is also a master instructor in taekwondo and a volunteer coach with local youth sports.
George walks through understanding how being unfocused is a form of fear that needs to be recognized and conquered with purposeful actions. To make that easier, intentional fun is used to break down resistance to change. That breakdown allows people to be more open with each other and communicate about others’ interests. Finally, when people are having fun and engaging in communication, they are present in the now to find an eagerness with customers to deliver value.
Habits take 8 months to fully form. What if your next habit was releasing truly new innovation in that time period? George grounds everyone around less is more with the power of 3. He then discusses how to utilize Voice of Customer by bringing customers into the ensemble and making them aware of changes before the internal team. With this focus on external requirements before internal ones, we cut out the busy work to stay productive in a shorter amount of time, avoiding burnout. That productivity allows for time to become your ally while a foe to everyone else.
George breaks down the difference between what we think we communicate and what people receive. We need to understand the 5 C’s of communication and the seven influences on our subconscious bias to unlock that perception difference. Utilizing the tool called the power of 3 and 5, we understand the when what and how of communicating the strategy on a personal level. Finally, we get to see how this drives faster innovation that forces the strategy to be a living document that needs to keep up with an aligned, focused company.
This discussion walks through how happiness at work is possible. There is an examination of what really makes people happy and how we can relate to each other in a more meaningful way. We explore how our brains determine value and understanding. Once we have that fundamental comprehension, people can execute on ideas everyone can contribute to and want to work on.
This discussion is all about focus. We bring out why we get so distracted, how counter-productive it is to have a lot of things to do, and a useful way to remove the busy work. Finally, having a natural perspective of having every person we interact with as a customer brings a richer experience that allows for value.
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“George helped change my life AND inspired my daughter, along with her boyfriend to start a business they had been thinking about.”
Mike Netzel, Premier Team Leader- Keller Williams Real Estate
“The session was a very fun way to be reminded of the simple things that make you successful. George gave me creative useful ways to be reminded of those concepts in my everyday work and personal life.”
Stacy Colombo, Delivery Leader, Dewpoint Tech
“George’s discussion about communication made me aware that I was coming from a place of ‘I know’ instead of actively listening. The ability to recognize and step away from my bias has expanded business and personal relationships.”
Anne Fleming, Founder of Women Driver’s
“As a person that struggled as a young adult and had to learn by the school of hard-knocks, I had a more skeptical view of how fast meaningful things can change. Using the simplicity of George’s messages and tools, we absolutely continue to change our approach to business for the better.”
Theresa Morse, Cofounder of ClearAir
“During a session with 100 people, George made us feel like he was right there with each of us individually. The tools and breakthrough thinking he delivered has been incorporated with my team. But further than that, I have taken those tools into my community and taught them to others who are victims. They too have benefited in this change of thought to lead more productive lives.”
Dr. Jay Wallace, Founder of Bio-Qual
“When I heard the message from George about when I think everyone has heard a message that people are just starting to hear, it made me think. I took that idea and returned to our plans around changing our message. Thankfully, we heard this because we truly had just started to make headway just before we were ready to give up to try something new. We are bringing this into our strategy now, and people seem excited about where we, as an organization, are going.”
Lauren Strutt, Eyewear, Marketing Manager
“Reframing how I view tasks, work, and life has always been separate. I found myself trying my best, putting in as many hours as I could (over 70 a week), and feeling depressed. George showed me how everything touches everything and separation doesn’t work on the long term. He gave me tools to help shift perspective and how that can allow for happiness. For me, and the people I talk to about it; this works!”
Brandon Seybold, After Marketing Automotive Specialist
“Letting go of being right… so hard to do, but what a difference. Fast food isn’t a glamorous business to manage. It has a lot of turnover and a lot of complaining customers. When I started letting go of being right and focusing on what really mattered to the business, our retention rate increased… that was for employees and returning customers. A message everyone needs to hear from George.”
Toni Maher, Burger King Manager
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