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Laura TenisonFounder and CEO, JoJo Maman Bébé
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As the Founder and CEO of JoJo Maman Bébé, Laura Tenison has grown the company from its start-up in 1993 to become the UK’s leading multi-channel specialist in the pregnancy and baby market.
Laura previously ran a small fashion company before setting up a French property business based in Brittany. When she sold this venture, her aim was to bring the French nautical style to the UK, combine it with quirky British design and JoJo was born. With start-up capital of just £50K and only two part time members of staff, Laura has grown the company to sales of over £60m gross and 750 people employees. The company, now with 80 stores nationwide, continues to expand across the world.
The business ethos is based on a strong code of ethical business practice, where people and the planet are ranked higher on the agenda than bottom line profit. Emphasis is placed upon the service offered to customers and the value for money in the product. JoJo Maman Bébé is a Certified B Corp, redefining success by using commercial business as a force for good.
Laura Tenison is a trustee of the company charity, Nema, based in Mozambique, making sure company donations make a real difference to the lives of less fortunate children. Projects include building schools, feeding 1000 children a school meal daily, secondary school scholarships, health and sanitation. In addition she founded the annual From a Mother to Another, recycling initiative which takes good quality hand-me-downs and repacks them into packs of emergency clothing for food banks in the UK and charities on the borders of Syria in Lebanon.