Michaela Merk, PhD, is the CEO and founder of “Merk Vision & Partners”, a company specialising in consultancy and coaching services aimed at luxury, fashion and cosmetics brands for their online/offline marketing and management strategies.
After 20 years of experience as an executive in prestigious companies in the luxury industry (L’Oréal, Marionnaud/AS Watson, Estée Lauder) and her own consulting activity, Michaela Merk has become an expert in turning sales teams into brand ambassadors in order to persuade highly connected and demanding customers in a more efficient way.
Michael Merk, is an international business speaker, trainer, author and professor.
She is an expert in international marketing, retail optimisation and brand management with a focus on the luxury industry.
Her focus is to help companies transform their sales and service teams into brand ambassadors in order to generate an unforgettable customer experience. She shows how customers’ expectations have changed in a growing connected world and how your teams can generate an unprecedented customer experience in the traditional sales and service environment.
Michaela Merk has acquired a solid expertise in retail, e-commerce and management by coordinating more than 1000 sales associates for international premium and luxury brands (L’Oreal, Estee Lauder Companies, Marionnaud / AS Watson) with excellence as its watchword.
Alongside “Merk Vision & Partners”, Michaela Merk has been helping companies with digital transition and excellence in retail to help them meet tomorrow’s challenges and generate an unforgettable customer experience.
As a highly demanded speaker and trainer in English, French and German, she gives conferences in over 20 countries around the globe. In her dynamic keynotes and highly interactive trainings she fascinates through in-depth know-how, hands-on content and a shining personality. Her clients, among others, include: L’Oréal, LVMH, Chanel, Rolex, Four Seasons Hotels, Nespresso, Pierre Fabre and real estate franchise corporations such as Laforêt, invite her to learn from her extensive marketing and retail management experience.
Besides her business career Michaela Merk is an associate professor in luxury marketing, retail and digital management and has been lecturing at several world leading business schools. Michaela Merk holds a PhD degree in marketing from the Doctoral School of Paris (Sorbonne & HEC). She is the author of the bestselling management book “Luxury Sales force Management” (Palgrave Macmillan).
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