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Keynote SpeakerMichaela Merk

Award-winning speaker, Author, and Expert in Relational Intelligence, Luxury Brands, Sales Management and Client Experience

Topics

Popular Talks

Leadership Excellence
Excellence in Sales and Service
Selling Premium
From employee to brand ambassador
Energizing customer experience through Relationship Intelligence

More talks

Latest posts about Michaela Merk

Exclusive Interview with Michaela Merk, Renowned specialist in international luxury brands

Post-Covid Leadership: Less Vision – More Relationship

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Biography

Michaela Merk is an award-winning speaker, coach and expert in relational intelligence to elevate your teams in customer experience and leadership excellence. With over 20 years’ expertise in the premium and luxury goods industry, she has trained and inspired audiences in over 30 countries, featured in TEDx Talks, Forbes and Financial Times. She spoke to the most demanding international corporations such as L’Oréal, Louis Vuitton, Dior, Hermès, Tiffany & Co, Chanel, Cartier and brands that are place excellency at the heart of their business.

Furthermore, she serves as a leadership expert and trainer for the esteemed French Management Association (APM – Association Progrès du Management), a global network comprising 6500 managing directors.

Originally from Germany, Michaela has lived in Paris for over 25 years. She has held senior positions with leading international companies, including Marketing Director at L’Oréal, Retail Director at Marionnaud, and General Manager at Estée Lauder Companies.

At the heart of her publications and conferences is her main research topic: relational intelligence, an essential talent for strengthening relationships between all company players, especially in times of transformation. Michaela has published numerous articles and has written several books, including her bestseller “Luxury Sales Force Management: Strategies for winning over your brand ambassadors” (Palgrave McMillan).

Her latest launch is the filmed podcast “Luxury Leadership Talks”, in which she debates with CEOs in the luxury industry their vision of innovation, sustainability and success.

Michaela’s conferences are renowned for being dynamic, interactive and motivating. They are always tailor-made, adapted to the needs and challenges of the company and its audience. Perfectly trilingual, she gives conferences and workshops in English, French or German to thousands of people all over the world. She has also hosted TEDx Talks, and in 2020 received the highest international distinction for public speaking, the Certified Speaking Professional, awarded by the National Speakers Association in the USA, making her the only woman in France to have achieved it.

Michaela is deeply involved in the academic world. She holds a PhD in marketing from Sorbonne and HEC and is currently Professor of Marketing and Director of the MSc Sustainable Luxury Management at Audencia Business School, as well as teaching at Sciences Po Paris.

Popular Talks by Michaela Merk

Leadership Excellence
Elevate your teams with the power of Relational Intelligence. Companies around the world are facing transformations: the economy, CSR, technology, working methods, etc. With increasing uncertainty, employees are being pushed out of their comfort zone, having to adapt and chart an unpredictable future. To excel in challenging environments, internal and...

Elevate your teams with the power of Relational Intelligence. Companies around the world are facing transformations: the economy, CSR, technology, working methods, etc. With increasing uncertainty, employees are being pushed out of their comfort zone, having to adapt and chart an unpredictable future. To excel in challenging environments, internal and external stakeholders need to form a strong, highly committed team. Can you guide and motivate them through this journey?
Michaela reveals the 5 crucial skills to fortify connections among leaders, employees, and partners, transforming them into dedicated brand ambassadors.
This shift is vital for organizations to excel and outperform rivals. It mobilizes the collective spirit necessary for achieving your highest goals, especially during tough transformations. This keynote is a culmination of over a decade of continuous research in Relational Intelligence, enriched with the invigorating Olympic spirit of collaborative triumph amidst change.

Key Takeaways
– Elevate your teams to the pinnacle of excellence through emotional leadership.
– Forge powerful and sustainable bonds with your stakeholders even during change.
– Inspire and coach your teams to pursue with conviction common objectives.
– Effectively manage and motivate Millennials and Gen Z employees.
– Empower to your teams and amplify their value to outperform and exceed targets.
Excellence in Sales and Service
Elevate customer experience with Relational Intelligence. In this energizing conference, sales and service teams will acquire the skills to reach the pinnacle of excellence in customer loyalty and satisfaction. With her positive winning spirit, Michaela will elevate your teams to olympic heights of emotional and relational intelligence, ultimately enhancing the...

Elevate customer experience with Relational Intelligence. In this energizing conference, sales and service teams will acquire the skills to reach the pinnacle of excellence in customer loyalty and satisfaction. With her positive winning spirit, Michaela will elevate your teams to olympic heights of emotional and relational intelligence, ultimately enhancing the overall customer experience and emotional bond.
In an era where customers can easily access comprehensive information about products and brands online, possessing high levels of relationship excellence has become paramount to satisfying discerning customers. Crafting a memorable experience for customers is a significant challenge in today’s highly competitive business landscape and fast-moving world characterized with information overload. This keynote is a culmination of over a decade of continuous research in Relational Intelligence, enriched with the invigorating Olympic spirit of collaborative triumph amidst change.

Key Takeaways
– Explore strategies for boosting sales through emotional and relational intelligence.
– Train your teams to foster emotional bonds between customers and your brand.
– Ensure a memorable experience for discerning customers using luxury giants’ tactics.
– Turn today’s customers into true advocates, promoting your brand with pride.
– Transcend customer satisfaction and loyalty increasing customer lifetime value.
Selling Premium
Elevate your Brand with Luxury Power. In a challenging market, is your brand ready to emerge with resilience and appeal? Are you looking for maximizing your brand’s potential with a long-term strategy? Do you want to uplift your brand’s perceived value and successfully sell to your clients? This is what...

Elevate your Brand with Luxury Power. In a challenging market, is your brand ready to emerge with resilience and appeal? Are you looking for maximizing your brand’s potential with a long-term strategy? Do you want to uplift your brand’s perceived value and successfully sell to your clients?

This is what you will discover in this highly engaging keynote that allows to dive into the secrets of the powerful premium and luxury world. Get inspired from its way of creating desirability always thriving towards excellence. Even if you are not considered as a luxury brand today it will help you obtain leadership in your category, enhance your performance, excel in customer service and perceived value of your brand.

Key Takeaways
– Learn and get inspired from the most iconic luxury brands.
– Increase your brand’s desirability and uniqueness, making it legendary.
– Learn how storytelling can reach new clients and make your experience memorable.
– Adopt a long-term vision to overtake the biggest competitors in your niche.
– Discover why your brand’s perceived value is key, even if you don’t sell luxury goods.
From employee to brand ambassador
The art of reaching excellence with Relational Intelligence. In times of massive transformation companies can only succeed, if all internal and external stakeholders are acting as a team. In her captivating and highly dynamic keynote, Michaela Merk shares the 5 key competences that successfully strengthen relationships between business leaders, their...

The art of reaching excellence with Relational Intelligence. In times of massive transformation companies can only succeed, if all internal and external stakeholders are acting as a team.
In her captivating and highly dynamic keynote, Michaela Merk shares the 5 key competences that successfully strengthen relationships between business leaders, their employees and partners making them to highly engaged Brand Ambassadors. Only then, organizations can grow and reach excellence beyond market competitors.

The entire keynote is enriched with the findings of over 10 years of ongoing research in Relational Intelligence and energized with the Olympic spirit of winning together in times of change.

Key takeaways
– How to bring your sales and service teams to the highest levels of excellence through emotional leadership.
– How to create lasting relationships with your teams, customers and suppliers in times of change.
– How to inspire and coach your teams to become committed brand ambassadors.
– How to best manage millennials and gen z employees.
– How to rally your teams and boost their level of engagement for achieving big goals together.
Energizing customer experience through Relationship Intelligence
The art of turning sales teams into brand ambassadors. This dynamic and energetic conference was developed to show that each employee within a company has internal and external customers that he or she must serve in the best possible way. As an ambassador for his company or brand, an employee...

The art of turning sales teams into brand ambassadors. This dynamic and energetic conference was developed to show that each employee within a company has internal and external customers that he or she must serve in the best possible way. As an ambassador for his company or brand, an employee can generate a “customer” experience if he knows how to embody the highest level of relationship intelligence in front of his entourage. These essential qualities must be fostered by all managers.

Key takeaways:
– The most important talents and skills to create memorable customer experiences.
– How to enhance customer loyalty over generations.
– How to bring your sales and service teams to the highest levels of excellence through relational leadership.
– How to rally your teams and boost their level of engagement for achieving big goals together.
Luxury Sales Force Management: Strategies for winning over your Brand Ambassadors
The keynote is based on Michaela Merk book. It examines the strategies that enable managers in all industries to transform their sales teams into brand ambassadors who fully embody their brand or company with deep conviction. Having not just salespeople but brand ambassadors can significantly improve sales performance. Based on...

The keynote is based on Michaela Merk book. It examines the strategies that enable managers in all industries to transform their sales teams into brand ambassadors who fully embody their brand or company with deep conviction. Having not just salespeople but brand ambassadors can significantly improve sales performance.
Based on research on premium and luxury companies worldwide, including hundreds of interviews with managers and salespeople from 50 companies, including Cartier, Prada, L’Oréal, Sephora and Hermès, Michaela Merk uniquely explores how salespeople develop a relationship with the brands they sell, how these relationships can be characterized and what top management should do to strengthen them.

In addition, she has identified how future brand ambassadors can be spotted during the recruiting process in order to find the most engaged talents. This is the ultimate how-to guide based on years of research.