Examining how human behaviour and culture influence business has never been more important. Syncing a business strategy with rapid societal changes and dynamic human behaviour is a challenge. Luckily, a new style of expert has emerged, with Thimon De Jong proving one of the most successful. Able to use socio-economic and cultural change to meet the strategic needs of different industries, it is little wonder he is becoming one of the most sought after speakers of his generation. Over the past ten years he has worked for organizations like: Ikea, Deloitte, Tetra Pak, Aon, Samsung, Vodafone, RTL and GDF Suez.
Thimon De Jong studied cultural studies and international business, writing his master’s thesis on subcultures. He started his working career in journalism. In his role as editor-in-chief of a youth magazine he discovered his passion for interdisciplinary people research and started working as a youth and media researcher for Science of the Time and FreedomLab Future Studies.
In 2007, he took the role of Insights and Strategy director for TrendsActive, an international trend interpretation agency. In this role he travelled the world consulting and presenting to numerous of multinational companies. Then in 2010 he starred as jury member in Holland’s Best Idea – a primetime TV-show. Moving on, in 2011, he co-produced an executive program for decision makers at Utrecht University on the topic of using sociocultural trends for strategic decision making also serving as one of the main lecturers in this program.
In 2014 Thimon De Jong started Whetston / strategic foresight, a think tank on socio-economic and cultural changes that are relevant for strategic decision making. His company is specializes in keynote presentations and workshops. Moreover, he is currently working on his first business book. “The Blurring of Reality”.
Over the past ten years, Thimon De Jong has addressed international congresses and has spoken for companies and organisations including Unilever, Coca-Cola, Philips, Ikea, Tetra Pak, Microsoft, Nike, L’Oréal and Visa. He is determined not only to inform his audience of theories and facts, but also to provide them with practical advice on how to utilise the information and help their business grow.
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