London Speaker Bureau’s Comic Series: Beau Lotto
My tremendous agents at The London Speaker Bureau have put together something wonderful (and wonderfully playful). The comic distills what is needed to only understand change, but to want to change: Indeed, organisations cannot adapt if the people that are that organisation aren’t themselves adaptable. The challenge is that the greatest threat, which we must all overcome is the fear of uncertainty. Understanding and applying the principles by which the brain evolved to overcome uncertainty is an essential - and highly motivating - step in this process.
Dr Beau Lotto is a globally renowned neuro-scientist as well as Founder and CEO of Lab of Misfits Studio, the world’s first neuro-design studio. The lab creates unique real-world ‘experiential-experiments’ that places the public at the centre of the process of discovery. By spanning social and personal boundaries between people, brands and institutions, the Lab’s aim is to create, expand and apply their insights into what it is to be a perceiving human.
Beau Lotto has always looked outside the lab environment in order to collaborate with those who share his interest in exploring different ways of seeing – and doing – things, be they scientists, artists, musicians, educationalists, designers or entire businesses. As a result his domain is as much a creative studio as a lab, whose output ranges from art installations and visual illusions to workshops designed for corporate leaders.
The Lab of Misfits turns the world into a lab as a way of enabling insights for companies and organisations. It creates unique real-world ‘experiential-experiments’ that places the public at the centre of the process of discovery. By spanning social and personal boundaries between people, brands and institutions.