Interview with Abigail Posner: Director, Creative Works at Google

“Creativity is essential to innovation… and the fact is, we are all inherently creative.” – Abigail Posner

How can organisations disrupt such saturated markets? How can we tap into our innate creativity? What is the future of the creator economy?

Abigail Posner sits down with London Speaker Bureau to discuss how organisations can cope with the current unprecedented speed of change – by leveraging her dynamic approach. Her expertise on culture, creativity, innovation and technology is sought-after on a global scale by leaders and corporations.

During this interview, the Director of Google Creative Works explores her Harvard background in social anthropology and how it’s contributed to her career success. She delves into how people can amplify their creativity – “creativity is essentially connecting unlike notions and concepts”.

She gives her take on the rapid pace at which digital platforms are evolving – while commenting on the future of the creator economy. In this age of AI, how do you stand-out as a brand? There is an increasing desire for companies to learn how to become more creative and innovative – Abigail Posner infuses teams with energy to effectively achieve this.


Video Timeline

  • 00:16 – Who are you and what do you do?
  • 00:50 – How does your background in social anthropology contribute to innovative ideas in advertising? (Kristine Stewart)
  • 01:40 – When did you start thinking about the power of the “Expansiveness Edge” as a way to build even more creative teams? (Mirjana Novkovic)
  • 03:18 – How can organisation disrupt within such saturated markets?
  • 05:03 – Digital platforms are evolving at such a rapid pace. What is the future of the creator economy?
  • 06:27 – What can brands learn from Youtube creators?
  • 08:04 – Which topic’s are you currently getting the most speaking requests for?
  • 09:03 – During these uncertain times, what advice do you have for corporations and leaders?


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