Karl Lillrud works within multiple industries to grow the e-commerce presence of corporations and improve their online interaction with their respective customers. In a world where rapid digitalisation is prominent, it is essential to employ effective tools to truly understand the online behaviour of a consumer. Lillrud, a bestselling author, has recently published his 6th book, addressing the complicated online sphere, enabling companies to be more efficient with their presence and subsequently grow. Through this, he emphasises the importance of studying the behaviour and psychology of online clients.
The digital space is continuously transforming – “what works today, might not be as efficient tomorrow” – therefore, online businesses need to ensure they are constantly adapting their customer attraction to their specific target market. Karl Lillrud explains, that in order to achieve success in this environment, a company needs to understand exactly what the “persona” of the customer is, one that is constantly evolving. Lillrud discusses how online customers get distracted easily compared to offline interactions, as their attention span is a lot smaller.
Artificial intelligence “helps us make wiser decisions with what we buy online and optimises the way we live our lives”. Lillrud has extensive experience in this field and has been honoured as one of the world’s top 50 e-commerce experts and world’s top 30 commence influencers.
- 00:16 – Who are you and what do you do?
- 00:31 – What are the ten super growth opportunities for online businesses?
- 02:47 – How have online transactions changed?
- 05:21 – How are consumers transforming?
- 07:09 – How will this generate new opporunities?
- 08:06 – What will AI and voice have to do with commerce growth?
- 10:14 – What is next for you?