Andrea Iorio – Keynote Speaker

One of Brazil's most requested keynote speakers about Digital Transformation, Innovation, Leadership and Soft Skills

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Specialist Subjects

  • Scaling a Culture of Innovation
  • 3 Pillars of Transformation of the Digital Leader
  • A new Skillset for the Digital Transformation
  • Customer-Centricity and CRM 4.0
  • Soft Skills and Emotional Intelligence
  • The 3 Secrets of the "Invisible Marketing"
  • How to Boost Sales in a Digital World
  • Antifragility and Error Culture
  • The Future of Work and Jobs of the Future


  • English
  • Italian
  • Spanish


Andrea Iorio is one of Brazil’s most requested keynote speakers about Digital Transformation, Innovation, Leadership and Soft Skills, and he shares his thoughts and ideas at the intersection of business, technology, philosophy and neuroscience in his more than 200 keynotes per year. He holds more than 10 years of experience in multinational and tech companies: he has been the Head of Tinder across Latin America for 5 years, and Chief Digital Officer at L’Oréal Brazil.

He is an economist with a Degree from Bocconi University (Milan, Italy), and a MA in International Relations from Johns Hopkins’ SAIS (Washington, DC), and is now an MBA professor at Fundação Dom Cabral

He is the author of the books “6 Competências para Surfar na Transformação Digital” and “O futuro não é mais como antigamente”: both reached the n. 1 position on Amazon in the People Management and Leadership sections in Brazil He has more than 65k followers on Linkedin, and his podcast Metanoia Lab is among the top 100 podcasts in Business in Brazil

Popular Talks by Andrea Iorio

Scaling a Culture of Innovation

Innovating in the Digital world does not necessarily mean inventing something new – nor making something more complex, nor always just adopting the newest technologies. What is innovation then, in the Digital world?

In this talk, Andrea proposes a model of Innovation in the Digital World – which is fundamentally based on 3 main pillars:

1 – Transform Data into Insights to be more focused on the customer;

2 – Experimentation, prototyping, and tolerance for mistakes;

3 – Scaling innovation through loyalty and retention.

But beware: innovation doesn’t stop at the third pillar, but it is a virtuous circle where with each success, you need to go back to square one and re-analyze Data, in order to respond to customer, technology and market changes.

Do you realize that innovation is not a result, but a constant process? That’s why it needs to be part of your organization’s culture.

3 Pillars of Transformation of the Digital Leader

The leadership style that brought us here, legacy of an analog world, is not the one that will carry us forward. The question for leaders is: are you changing as fast as the world is changing?

It is a fact: the world has changed, and the future is coming faster than you think. It is an exponential and unpredictable world – confirmed even more by the current scenario: real-time and Big Data, Artificial Intelligence and interconnected -, where the role of the leader capable of transforming your organization in the Digital world is increasingly important .

In this talk, Andrea proposes a new model, where Digital leadership is developed along 3 major pillars of transformation:01 — Cognitive Transformation (how the leader thinks and makes decisions);

02 — Behavioral Transformation (how the leader acts and tolerates mistakes);

03 — Emotional Transformation (how the leader connects with others and creates trust)

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