Greg Nieuwenhuys stands as a distinguished leader, his career scaling the uppermost tiers of the outdoor and sports industry, reflecting the lofty mountain summits he’s mastered following his passion for the outdoors. He is currently the Chairman of Mammut Sports Group and Wattbike and was previously CEO of the UK’s Cotswold Outdoor and Snow+Rock, as well as the Netherlands’ Bever, where he stepped into the CEO role at just 31. In these roles Greg was a driving force behind digital innovation, omnichannel strategy, and the growth and international expansion of brands.
Greg’s narratives draw from a well of experiences that blend corporate strategy with the endurance and teamwork intrinsic to outdoor adventures. His journey includes the remarkable feat of summiting and skiing down Cho Oyu (8201 meters), the world’s sixth-highest peak, and enduring the gruelling UTMB race, a mountain running race over 100+ miles around the Mont Blanc, underscoring themes of perseverance and resilience. These experiences are paralleled in his leadership approach, where the solitude of the mountains meets the solidarity of the boardroom, teaching invaluable lessons on perseverance and teamwork.
Greg’s business acumen shines through his alignment of professional pursuits with a personal passion for the outdoors, which he relates to as purpose. He infuses his talks with the essence of corporate synergy, drawing on his experiences to inspire others.
In his personal life, Greg embodies the human element, sharing heartfelt stories of challenge and growth. As a father of five, including premature twins, his life lessons extend beyond corporate success, touching on the profound realisations of what truly matters.
Educated in applied physics, Greg is fluent in English, French, Dutch, and speaks German. His ease with languages is matched by his ability to demystify the complexities of generative AI, making it accessible and relevant to his audience. Greg invites you to join him on a journey through the vast terrains of professional and personal achievement, navigating with wisdom and authenticity.
Climbing and skiing down the world’s highest mountains, running 100 mile ultraruns through the mountains and how this relates to success in business and leading companies successfully.
Following one’s passion in life, as Greg has done with an executive career in the outdoor sports for the last 15 years, being CEO of 3 leading outdoor businesses and now Chairman of 3 other ones.
How to realise cultural change and digital transformation, including how to think about generative AI today, into your business.
How a life changing health emergency in the family impacted Greg’s life, leading to a different work-life balance and life philosophy.
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“I attended an event where Greg shared his extraordinary ski expedition to an 8000m summit. He highlighted the physical and mental fortitude required and intertwined personal life lessons that deeply impacted him. Greg's humility, passion, and ability to draw insightful parallels between his adventure and corporate leadership were profoundly inspiring.”
Oliver Westmacott, President and Chief Operating Officer of GardaWorld International
“I attended one of Greg's talks and wholeheartedly recommend it to both business and non-business people alike. As someone who is both a mountaineer and a business leader, Greg's insights gained from both the professional, sports and personal domains were inspiring and applicable to my own personal journey. Humble, thoughtful and relentless in his pursuit of excellence, Greg is an inspiring leader.”
Christian Huot, Director, Continuity Capital
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