Greg Nieuwenhuys is an experienced leader in the outdoor, sports and fitness industry, with a career that has seen him take on significant leadership roles and conquer impressive mountain summits, fuelled by his deep passion for the outdoors. Currently serving as the Chairman of Mammut Sports Group, a renowned Swiss... Read more
This is, Greg Nieuwenhuys
Sports + Outdoor industry enthusiasts | Benefit from the experiences of Mammut leader
With over a decade of executive experience, Greg has a proven track record of supporting CEOs and management teams in leveraging AI to drive business transformation. His pragmatic approach focuses on delivering actionable insights that have an immediate impact on an organization’s bottom line.
Greg firmly believes that successful AI transformation requires a people-centric approach, given the rapid pace at which AI is reshaping the world. He emphasizes the importance of fostering agility in people, culture, infrastructure, and data to ensure that organizations can adapt and thrive in the age of AI.
Climbing and skiing down the world’s highest mountains, running 100 mile ultraruns through the mountains and how this relates to success in business and leading companies successfully.
Following one’s passion in life, as Greg has done with an executive career in the outdoor sports for the last 15 years, being CEO of 3 leading outdoor businesses and now Chairman of 3 other ones.
How to realise cultural change and digital transformation, including how to think about generative AI today, into your business.
How a life changing health emergency in the family impacted Greg’s life, leading to a different work-life balance and life philosophy.
German, Greg has delivered keynote speeches and workshops at major international conferences, captivating audiences with his insights on AI strategy, responsible AI development, and the future of business and society in the digital era. His ability to translate complex concepts into relatable, actionable ideas makes him a highly sought-after speaker.
Greg Nieuwenhuys is an experienced leader in the outdoor, sports and fitness industry, with a career that has seen him take on significant leadership roles and conquer impressive mountain summits, fuelled by his deep passion for the outdoors. Currently serving as the Chairman of Mammut Sports Group, a renowned Swiss premium outdoor brand, and Wattbike, a leading UK fitness equipment company, Greg’s notable career includes his tenure as CEO of the UK’s Cotswold Outdoor and Snow+Rock, as well as the Netherlands’ Bever, where he assumed the CEO role at the age of 31. In these positions, Greg drove digital innovation, omnichannel strategy, and the growth of these respected brands.
Greg is Senior Partner at Generative AI Strategy where he helps businesses leverage the power of generative AI. He has implemented AI use cases in his own companies and advises his clients on how best to approach this. In his presentations, Greg makes the complexities of generative AI accessible and relevant, exploring the various AI models available, guiding attendees on selecting the right ones for their needs, and addressing the important topic of managing AI risks while prioritizing a people first approach.
Drawing from a wealth of experiences that blend corporate strategy with the perseverance and teamwork intrinsic to outdoor adventures, Greg’s narratives engage and inspire audiences. His remarkable achievements include summiting and skiing down Cho Oyu (8201 meters), the world’s sixth-highest peak, and completing the challenging UTMB race, a mountain running event spanning over 100 miles around Mont Blanc. These feats underscore the themes of resilience, determination, goal setting, and motivation that Greg embodies both on the mountain and in the boardroom.
Attending one of Greg’s presentations, you can expect to gain valuable insights and practical tools for personal and professional growth. As he shares his experience of facing the potential loss of his children, Greg offers profound lessons on what truly matters in life and how to effectively manage time and energy. A recent attendee from a leading investment bank praised Greg’s session, stating, “The presentation was truly exceptional, providing a comprehensive overview of generative AI, practical applications, and guidance on navigating the risks and people aspects of the related transformation.”
Beyond his professional achievements, Greg’s personal life has taught him invaluable lessons about resilience and the importance of family. With an educational background in applied physics and fluency in English, French, and Dutch, as well as a basic speaking ability in German, Greg’s intellectual acumen is complemented by his ability to connect with people from diverse backgrounds.
Join Greg Nieuwenhuys on an enlightening journey that bridges the realms of the mountains and the boardroom, leaving you with the insights and inspiration to reach your own peaks of success while maintaining a balanced and purposeful life.
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You can book Greg Nieuwenhuys through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Greg's current availability, speaking fees and any specific requirements for your event.
Greg Nieuwenhuys's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Greg tailored to your event.
Greg Nieuwenhuys speaks on Artificial Intelligence, Business & Management, Change, Digital Trends, Entrepreneurs. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Greg to align the content with your delegates and goals.
London Speaker Bureau can book Greg Nieuwenhuys for events worldwide, subject to Greg's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Greg Nieuwenhuys is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Greg can accommodate.
London Speaker Bureau will brief Greg Nieuwenhuys on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Greg can offer.
Greg Nieuwenhuys delivers keynotes in Dutch, English, French. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Greg Nieuwenhuys's areas of expertise include Artificial Intelligence, Business & Management, Change, Digital Trends, Entrepreneurs. To get a clear sense of Greg's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Greg Nieuwenhuys can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Artificial Intelligence, Business & Management, Change, Digital Trends, Entrepreneurs is relevant. Details of Greg's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Greg Nieuwenhuys is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Greg Nieuwenhuys, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Greg's current availability for your dates.