Greg Nieuwenhuys – Keynote Speaker

Scaling Mountains, Transforming Businesses and leveraging Generative AI

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Specialist Subjects

  • Empowering leaders to unlock the great potential of AI
  • Bridging the Gap between AI Strategy and Execution
  • A People-Centric Approach to AI Transformation
  • Navigating the Risks and Opportunities of AI
  • AI's Impact on Society
  • A Multifaceted Background
  • Boardroom and Beyond: Alpine Leadership
  • Following one’s passion in life
  • Cultural Change and Digital Transformation
  • Work-Life Balance


  • Dutch
  • English
  • French


Greg Nieuwenhuys is an experienced leader in the outdoor, sports and fitness industry, with a career that has seen him take on significant leadership roles and conquer impressive mountain summits, fuelled by his deep passion for the outdoors. Currently serving as the Chairman of Mammut Sports Group, a renowned Swiss premium outdoor brand, and Wattbike, a leading UK fitness equipment company, Greg’s notable career includes his tenure as CEO of the UK’s Cotswold Outdoor and Snow+Rock, as well as the Netherlands’ Bever, where he assumed the CEO role at the age of 31. In these positions, Greg drove digital innovation, omnichannel strategy, and the growth of these respected brands.

Greg recently co-founded an advisory business that helps companies leverage the power of generative AI. He has implemented AI use cases in his own companies and advises his clients on how best to approach this. In his presentations, Greg makes the complexities of generative AI accessible and relevant, exploring the various AI models available, guiding attendees on selecting the right ones for their needs, and addressing the important topic of managing AI risks while prioritizing a people-first approach.

Drawing from a wealth of experiences that blend corporate strategy with the perseverance and teamwork intrinsic to outdoor adventures, Greg’s narratives engage and inspire audiences. His remarkable achievements include summiting and skiing down Cho Oyu (8201 meters), the world’s sixth-highest peak, and completing the challenging UTMB race, a mountain running event spanning over 100 miles around Mont Blanc. These feats underscore the themes of resilience, determination, goal setting, and motivation that Greg embodies both on the mountain and in the boardroom.

Attending one of Greg’s presentations, you can expect to gain valuable insights and practical tools for personal and professional growth. As he shares his experience of facing the potential loss of his children, Greg offers profound lessons on what truly matters in life and how to effectively manage time and energy. A recent attendee from a leading investment bank praised Greg’s session, stating, “The presentation was truly exceptional, providing a comprehensive overview of generative AI, practical applications, and guidance on navigating the risks and people aspects of the related transformation.”

Beyond his professional achievements, Greg’s personal life has taught him invaluable lessons about resilience and the importance of family. With an educational background in applied physics and fluency in English, French, and Dutch, as well as a basic speaking ability in German, Greg’s intellectual acumen is complemented by his ability to connect with people from diverse backgrounds.

Join Greg Nieuwenhuys on an enlightening journey that bridges the realms of the mountains and the boardroom, leaving you with the insights and inspiration to reach your own peaks of success while maintaining a balanced and purposeful life.

Popular Talks by Greg Nieuwenhuys

Empowering leaders to unlock the great potential of AI

As an AI trailblazer with over a decade of experience as CEO leading business transformations, Greg Nieuwenhuys co-founded J Curve Strategies to empower businesses through Artificial Intelligence. Nieuwenhuys’ strategic vision, AI expertise, and current Chairman roles at Mammut Sports Group and Wattbike position him at the forefront of AI-driven transformation. He captivates audiences with insights on AI but can also speak about ultra-endurance mountain experiences and the joys and challenges of parenting five children in the digital age.

Bridging the Gap between AI Strategy and Execution

With over a decade of executive experience, Greg has a proven track record of supporting CEOs and management teams in leveraging AI to drive business transformation. His pragmatic approach focuses on delivering actionable insights that have an immediate impact on an organization’s bottom line.

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