If there’s something that defines me and that I’m passionate about, it’s transformation with purpose, staying ahead of changes, defining not only what to do but what to BE. And doing it within the business and leading by example in my day-to-day life. I’m curious, very curious, uncovering the whys,... Read more
If there’s something that defines me and that I’m passionate about, it’s transformation with purpose, staying ahead of changes, defining not only what to do but what to BE. And doing it within the business and leading by example in my day-to-day life. I’m curious, very curious, uncovering the whys, the hows… I love making the difficult simple, connecting dots that seem unrelated but make sense when you put them in the right sequence. And above all, I love people, supporting them in their development and having fun while doing it.
I started my career in investment banking in Brussels and London. After 7 exciting years, I made a 180-degree turn, moved to Barcelona, and took some time to decide what to do next after working in the city where “everything” happens in banking. From that reflection emerged my new career path, within Marketing and Business Strategy. At Vueling, I was given the opportunity to develop the airline’s loyalty program and complementary product strategy. This was a business shift for Vueling, introducing additional products to the flight, which were often unpopular but crucial to sustaining the business. Later, I led the Market Intelligence and External Communication department, developed the Social Media strategy, and created the cross-functional social media team at Vueling. Nowadays, this is integrated into the business, but in 2010, we were pioneers. Starting in Marketing at a company that was 100% digital in everything except the service it provided was an invaluable experience. After this adventure at Vueling, I joined Media Markt for the launch of e-commerce, leading the digital strategy and positioning of Media Markt.
After living in Barcelona for 7 years, I moved to Johannesburg to support my husband’s business. We spent more than two years there, during which we started a family and my husband’s startup with 3 employees, SolarWorks!, turned into a company that now supports more than 400 families. It was a beautiful learning experience, seeing an idea, a prototype, and a team grow so closely in a market that is so different from the European one.
And… IKEA called. I joined in 2015 as Deputy Marketing Director for Spain, and within a year, I became the Chief Marketing Officer of IKEA Spain. During this period, the keyword has been… transformation. Transformation, digitalization, and innovation in the field. I, along with 4 colleagues from other countries, created the definition of the new Marketing model and restructured the entire commercial area. It has been a beautiful and challenging journey at the same time because it has brought about changes not only in structure but also in ways of working, responsibilities, and training. Currently, I lead a team of 26 people in Marketing in Spain, where we create the positioning strategy and communication for the cluster formed by France, Italy, Hungary, Slovakia, and Spain.
And this is just one facet. In my free time, I am an executive coach specialized in organizational systems.
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You can book Laura Duran through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Laura's current availability, speaking fees and any specific requirements for your event.
Laura Duran's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Laura tailored to your event.
Laura Duran speaks on Business & Management, Digital, Marketing, Strategy. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Laura to align the content with your delegates and goals.
London Speaker Bureau can book Laura Duran for events worldwide, subject to Laura's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Laura Duran is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Laura can accommodate.
London Speaker Bureau will brief Laura Duran on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Laura can offer.
Laura Duran delivers keynotes in English, Spanish. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Laura Duran's areas of expertise include Business & Management, Digital, Marketing, Strategy. To get a clear sense of Laura's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Laura Duran can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Business & Management, Digital, Marketing, Strategy is relevant. Details of Laura's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Laura Duran is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Laura Duran, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Laura's current availability for your dates.