From banking to TV, grocery shopping to recruitment, its hard to find a industry or service not effected by digital transformation over the past decade. We live in world where digital aggregators rule, with the biggest global accommodation business, AirbBnb, not owning any property and the biggest global portal for media and news, Facebook, not creating any content, digital disruption is everywhere. Sales, marketing and customer services have all had to adapt to communicate with an audience over new and evolving digital platforms, especially with the advent of voice and chat effecting the use of traditional devices.
