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Allister FrostFormer Head of Digital Marketing Strategy Microsoft
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Allister Frost was Head of Digital Marketing Strategy at Microsoft, with over 25 years' of front line experience as a senior marketing professional. He has committed the last 15 years of his career to embracing technology changes to help companies steal competitive advantage and accelerate business growth.
Frost has also managed marketing teams for brands including Kleenex, Huggies and Andrex. He was twice Winner of the Lester Wunderman Award for Outstanding Creative Work and was awarded a Cannes Silver Direct Lion for direct marketing campaigns at Microsoft.
Where needed, Frost supports selected clients by harnessing the skills of a close-knit, trusted network of technical and industry experts. This structure gives organisations the capacity to tackle new marketing challenges without the heavy cost overheads of traditional consultancy firms.