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Keynote SpeakerAshley Dudarenok

China digital and marketing expert, serial entrepreneur, keynote speaker and author

Ashley Dudarenok is a naturalised Chinese serial entrepreneur, award-winning digital expert, and author, recognized as a “Guru on digital marketing and fast-evolving trends in China” by Thinkers50. As the founder of ChoZan, a China Digital transformation Consultancy, and Alarice, a digital marketing agency, Ashley possesses both deep theoretical knowledge of... Read more

Popular Talks

  • Modern Chinese Consumers
  • The Future of Retail
  • Tech in Action
  • Marketing and Social Commerce
  • China’s Consumer Trends

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Biography

Ashley Dudarenok is a naturalised Chinese serial entrepreneur, award-winning digital expert, and author, recognized as a “Guru on digital marketing and fast-evolving trends in China” by Thinkers50. As the founder of ChoZan, a China Digital transformation Consultancy, and Alarice, a digital marketing agency, Ashley possesses both deep theoretical knowledge of China’s digital landscape and hands-on implementation experience.

Her expertise has garnered the endorsement of China’s tech giants, such as Alibaba, Jingdong, ByteDance, Tencent, Pinduoduo, Meituan and more. Ashley and her team help Fortune 500 brands and global tech firms shorten their learning curves by leveraging lessons from China’s digital transformation through learning expeditions consultation project.

Ashley Dudarenok is the author of 11 books on digital China. She has over 500,000 professionals follow her social media channels such as Linkedin and YouTube for daily China business insights.

“A great insight into digital in China. The whole session was very insightful! We’ll start exploring the mentioned apps and applications as soon as we are back. Ashley is very knowledgeable and action driven!” Clarins
“Ashley is definitely the expert when it comes to China social media and the whole digital environment in China. The workshop she taught was very informative, up-to-date and interactive. I've been in China for 2.5 years and still learned tons from Ashley. Definitely a must go for those who are interested to onboard themselves with the skyrocket pace of China digital/ social media development and to learn in-depth perspectives " Joy Liu, LVMH
“Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily putting these learnings into our business strategy." Eunice Chin, Shiseido
“Ashley is living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! " John Sinke, Hong Kong Disneyland
"Great insights, case studies and very practical examples. Very enjoyable and productive.” Bernard Cheng, The Brown–Forman Corporation
“Great masterclass, loaded with highly relevant examples and brilliantly delivered. A must for anybody that wants to market in mainland China.” Erwan Thomassain, Genesys

Popular Talks by Ashley Dudarenok

  • Modern Chinese Consumers

    How China’s Gen Z Will Redefine Global Innovation and Transform Businesses

  • The Future of Retail

    Lessons from China’s Tech Ecosystems, E-Commerce Giants, and Emerging Consumer Brands for Your Business

  • Tech in Action

    How China’s Approach to AI, XR, and Robotics Is Reshaping Industries Worldwide

  • Marketing and Social Commerce

    What You Can Learn from China’s Livestreaming, Mini Programs, MCNs, Virtual Influencers, and Private Traffic Strategies

  • China’s Consumer Trends

    How Chinese Consumers and Emerging Trends Are Reshaping Global Markets and Industries