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Keynote SpeakerAvinash Kaushik

Chief Strategy Officer at Croud, Best-selling Author, Marketing Evangelist for Google

Avinash Kaushik is the global Chief Strategy Officer of Croud, an incrementality-centric marketing Agency. His prior professional experience includes a sixteen-year stint at Google, and roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia. Through his newsletter, The Marketing < > Analytics Intersect, blog, Occam’s... Read more

Topics

Popular Talks

Incrementality-Centric Marketing
Artificial Intelligence. Revolutions in Marketing & Analytics
See, Think, Do, Care: Driving Intent-centric Marketing Innovation
Analytics on the Bleeding Edge

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Biography

Avinash Kaushik is the global Chief Strategy Officer of Croud, an incrementality-centric marketing Agency.

His prior professional experience includes a sixteen-year stint at Google, and roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia.

Through his newsletter, The Marketing < > Analytics Intersect, blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

Avinash Kaushik puts a common-sense framework around the often frenetic world of Marketing Analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences. Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah.

Among the awards Avinash Kaushik has received are Statistical Advocate of the Year from the American Statistical Association, Most Influential Industry Contributor from the Web Analytics Association, and Founder’s Award from Google.

Popular Talks by Avinash Kaushik

Incrementality-Centric Marketing
Incrementality answers this simple question: What happens if you spend Zero dollars on Marketing? It is astonishing that most CMO’s cannot answer this question. Hence, Marketing’s is the first budget to be cut in difficult times. In his action-packed keynote, Avinash will share a framework you can use to re-orient your entire Marketing &...

Incrementality answers this simple question: What happens if you spend Zero dollars on Marketing? It is astonishing that most CMO’s cannot answer this question. Hence, Marketing’s is the first budget to be cut in difficult times.

In his action-packed keynote, Avinash will share a framework you can use to re-orient your entire Marketing & Analytics practice around incrementality. The three levels, the Big 6 KPIs, winning Brand Marketing, and, as you would expect, how to use Machine Learning/AI as your friend! You’ll get to learn from someone who has overseen billions of dollars of Brand and Performance Marketing spend for years.
Artificial Intelligence. Revolutions in Marketing & Analytics
AI is no longer a buzzword. From the ability to analyze data at an unprecedented scale, automatically, to an almost magical ability to understand human behavior across millions of touch-points to precisely infer intent. The world for Marketers and Analysts is transforming, and the pace is only set to accelerate....

AI is no longer a buzzword. From the ability to analyze data at an unprecedented scale, automatically, to an almost magical ability to understand human behavior across millions of touch-points to precisely infer intent. The world for Marketers and Analysts is transforming, and the pace is only set to accelerate. Does your organization understand fundamentally why an AI and Machine Learning powered strategy is distinct? Does it have a strategy in place to take advantage of smart algorithms? Using his Learn – Build – Profit framework, Avinash shares specific advice for the investments in people, tools, and projects you need to make now, and over the next five years to ensure your organization delivers on the promise of AI.
See, Think, Do, Care: Driving Intent-centric Marketing Innovation
The future of marketing depends on audience intent powered by behavior. Marketers need to shift their mindsets from a focus on demographics and psychographics to thinking about how to meet audience intent through creative content and key data insights. What does this mean? It means a shift in mindset to...

The future of marketing depends on audience intent powered by behavior. Marketers need to shift their mindsets from a focus on demographics and psychographics to thinking about how to meet audience intent through creative content and key data insights. What does this mean? It means a shift in mindset to hone in on how focusing on “Content + Marketing + Measurement” can positively impact your campaigns. In this session, you’ll learn how to drive new and rapid innovation in your digital strategies to accelerate revenues by adapting to the next generation of marketing. The See, Think, Do, Care framework will be presented to help you make key changes that will impact your business now.
Analytics on the Bleeding Edge
Most analytics happens after all the money has been spent, and then it often lacks a strategic impact. It does not have to be this way. We have access to an incredible wealth of permission-based data, invaluable tools, and intelligent algorithms. The challenge is imagination. In his forward-thinking keynote, Avinash will...

Most analytics happens after all the money has been spent, and then it often lacks a strategic impact. It does not have to be this way. We have access to an incredible wealth of permission-based data, invaluable tools, and intelligent algorithms. The challenge is imagination. In his forward-thinking keynote, Avinash will share what it takes to dramatically re-imagine the influence data can have, before, during, and after you spend money, to deliver a competitive advantage. He will help you translate his “smart clusters” framework in a way in which you can activate data’s value, faster & smarter.