Belinda Parmar OBE – Keynote Speaker

Diversity Campaigner and CEO of The Empathy Business and Non-Executive Director for the Ministry of Defence

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Specialist Subjects

  • Cultural Transformation
  • Effective leadership and the Human Revolution
  • Empathy and Diversity
  • Leadership in a post Covid World
  • Difficult conversations and the importance of language.
  • Culture and Future of Work
  • Gender
  • Technology


  • English


Belinda Parmar OBE is a diversity campaigner and the CEO of The Empathy Business and a Non-Executive Director for the Ministry of Defence. Belinda uses the science of empathy to change the way companies transform their organisations focusing on leadership, communications and operations. She is the creator of the Global Empathy Index which was published in the Harvard Business Review- the first index to measure empathy and inclusion at scale.

Belinda works with large companies to implement hundreds of ‘nudges’ and interventions that organically build an empathy revolution and give people simple practical ways they can create more inclusive cultures. Her focus is on belonging and diversity and creating more courageous cultures.

Belinda Parmar was Empathy-In-Residence at Barclays, Lloyds and Centrica and she created the first ever Empathy Hub in Europe’s largest bank. Belinda was chosen in 2019 to speak at Davos as she is a Young Global Leader for the World Economic Forum.

Belinda was awarded an OBE in 2015 by the Queen for her services to women in technology. In 2020, she was chosen as one of the top 20 Global Public Figures in Diversity and in 2021 she was voted a top 20 Diversity Champion. Belinda has a law degree and a languages degree and believes that the magic in companies happens when you combine rational and emotional thinking to drive change.

Belinda Parmar is the author of Little Miss Geek which is used in schools to inspire young women to become tech pioneers and is currently shortlisted for Woman of the Year 2022 in the Women in IT Awards.

Popular Talks by Belinda Parmar OBE

Cultural Transformation

Belinda talks about the power of language in breaking down bias at work. Language is one of the most important tools we have in changing behaviour, yet the language we use at work is transactional, passive and lacks empath. We use words such as “stakeholders“assets” where we “cascade” information rather than bring emotion and honesty into our conversations.

In this session, Belinda will cover:

  • How biases are reflected in language and how this is counter to an inclusive culture.
  • The biases that affect women more than men at work around likeability, performance and confidence.
  • What companies can do to measure and start to #BreaktheBias to create more inclusive cultures.
  • Her own experiences on #BreakingTheBias with Europe’s largest bank and helping the UK Government with their Covid communications.

[Belinda also offers a #BreaktheBias Masterclass- a 90 min session with her and a hostage negotiator for leaders to practice how to use language to manage conflict in every day situations such as giving negative feedback]

Effective leadership and the Human Revolution

Empathic cultures engender more loyalty, as they create a sense of belonging and diversity. The Great Resignation is a product of frustration, burnout and unhappiness at work. We have a desire to belong, a need to feel heard. While salary is important, it is no longer the most important motivator for 80% of workers.

In this session, Belinda will cover:

  • How different generations have experienced the pandemic and how Gen Z prioritise recognition and fulfillment over salary and job security.
  • Simple tools leaders can do to better understand and measure the emotions and needs of different audiences.
  • Best practice of how leaders can deliver empathy based on Belinda’s experience working as Empathy-in-Residence at Barclays bank, Centrica and Lloyds.

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