Biography

Belinda Parmar, CEO of The Empathy Business, helps prepare business leaders for a future in which the world is driven by two seemingly opposed forces: empathy and technology.

With lessons learnt working in some of the major companies in the world including WPP, Lexus, Aston Martin and Barclays where she was Empathy-In-Residence, Parmar shares her insights into how companies can make work more meaningful and make customers happier. She is an expert in making change scalable and sustainable.

Having been a tech evangelist and founder of the Lady Geek company, Parmar has extensive experience in transforming company cultures through empathy and using technology as a force for good to avoid low-value technology.

Parmar’s provocative views have been featured on the BBC, as well as in the Financial Times, The Independent and Wired magazine. Her new 2018 campaign #TheTruthAboutTech was profiled on the front page of The Guardian.

Belinda Parmar also runs hostage negotiation workshops to train how to use empathy as a tool in conflict situations.

“Every organisation and leader would benefit from the challenging business insight Belinda delivered. It made me realise how desensitised I’d become to the ‘norms of communication.’ It also took behavioural economics to a new level.”
Barclays

“Belinda brought her trademark warmth and sharp insight to our discussion. She is an expert on the subject of empathy and its vital role in how we engage most effectively with customers, partners and employees."
PwC