Eleanor Mills

Older consumers outspend Millennials by 250%. Women over 50 now control 60% of wealth and 75% of all discretionary spending, as well as making 95% of ALL household consumer spending decisions. So why do they appear in less than 10 per cent of adverts? 

Our thinking about older consumers has remained static. Brands which don’t have an age strategy don’t have a growth strategy. As the demographic landscape shifts rapidly, how do you leverage the power of what Forbes calls these “Super Consumers”?  

What do you need to do to harness the spending power of this cohort? What do you they want and what turns them off? How can you tap into what Sheryl Sandberg calls the “most lucrative and underserved cohort in the whole of marketing’?  

Using insights from NOON.org.uk’s proprietary research, midlife expert Eleanor Mills provides an essential and entertaining briefing on all aspects of how to entice and embrace the power of the midlife pound.  

How do we deal with massive moments of change? When everything we’ve built has gone, how do we cope in the face of an unknown and often terrifying future? How do we learn to conquer fear and lean in to uncertainty?  

The midlife crisis is real. We all get stalked by the horses of the midlife apocalypse – divorce, bereavement, redundancy, the death of elderly parents, coping with troubled youngsters, our own health issues, or a combination of them all. But we can’t just give up. How do you strip yourself back to the juicy green shoot that can re-grow with excitement and purpose?  

Drawing on five years of personal transformation and the experience of helping thousands of midlifers to re-invent, Eleanor Mills explains what it takes to start again, using her own powerful story of redundancy, humiliation and the annihilation of her former identity as one of Britain’s top newspaper editors.   

This fascinating talk will leave you with the skills, mindset and tools to successfully navigate change, both in our work lives and at home. Midlife is not a crisis but a chrysalis; it’s time to dig deep, master the art of the midlife pivot and become the people we’ve always wanted to be.  

What do you think happens in the room where promotions are decided? Someone has to tell a convincing story about why YOU should get the job, and that story can only be as good as the story you’ve sown about yourself. If you don’t define yourself, then someone else will…and it might not be a story you like. 

For the last thirty years, Eleanor Mills has interviewed some of the most well-known people on the planet. Put the lessons she learnt from them to work for YOU, so you can sing the punchiest, pithiest, most powerful song of yourself.   

When she interviewed Theresa May in Downing Street, Eleanor realised that the biggest risk we can take is to create an information vacuum. Prime Minister May thought she was playing safe by giving nothing away, but in fact that was a disaster (resulting in the infamous leather trousers scandal). If you don’t give them a headline, the headline will be something you hate…and this is true for all of us. 

So, what does your boss really know about you? What story are you telling? How do you communicate your passion and purpose? In this talk, Eleanor reveals the power of her “Mills Matrix”. Learn how Sheryl Sandberg used news of her engagement to her second husband to distract from a professional car crash, or how the super-power shared by the Dalai Lama, Mikhail Gorbachev and Bill Clinton is how they make you FEEL.    

Adopt these principles and you too can become a world-class storyteller. Whether it’s 30 seconds with a key contact in an elevator, your LinkedIn bio, some precious moments with the boss, or a chat at networking drinks; this talk will give you the smarts to always sing the best song of yourself.