Gina Badenoch, is a soul photographer & founder of Ojos que Sienten and Capaxia. Passionate about reducing inequality and working with inclusive authentic leaders, dreamers, artists and changemakers around the world.
She is a multicultural, curious, and creative young global leader and a member of the cultural leaders at the World Economic Forum. She is contributing to creating a more respectful and dignified society.
Recognized as a Fellow Ashoka and with a British Empire Medal, for her work as a social entrepreneur reducing inequality, designing inclusive narratives and experiences, seeing beyond labels and revealing the invisible.
An example of her creative work which dignified how disabled people were perceived, 17 years ago, she started teaching photography to blind people, amplifying their voice and enabling them to be seen beyond the disabled label. Gina has the ability to shift mindsets in a creative and collaborative way, aligning head, heart and intuition as complementary intelligence. She focuses on achieving cultural, behavioral, and systemic change, aligning diversity, equity, inclusion and belonging (DEIB) to ESG strategies.
Gina Badenoch believes the conversation around diversity, equity, inclusion and belonging (DEIB) requires less polarization and more integration through a lens of dignity, empathy, integrity and respect toward people’s life journeys and identities.
As a consultant and coach, for 17 years she has focused on influencing key diverse stakeholders, inclusive leaders and changemakers, inviting them to see DEIB is an asset and opportunity for greater innovation and sustainability, rather than a cost.
More than ever, Gina wants leaders to collaborate breaking silos and co- designing dignified business models and inclusive narratives, using truly diverse images with greater representation of the reality we are living in.
Gina Badenoch has been invited to speak more than once to Davos, Ted X Mexico and England. Inclusion Summit in the Rio 2016 Paralympic Games, The Performance Theatre by Xynteo in Portugal, Ashoka gatherings and with companies such as Microsoft, Unilever, The Bank Association, Monex, and Bepensa among others.
Inclusive communication and marketing to increase connection and interest with diverse stakeholders;
The opportunity of producing inclusive images. AI label rather than feel an image.
Gina calls herself a Creative transformational Entrepreneur.
She believes when you choose to focus on what you do have rather than on what you don’t have, you can make the impossible possible. That is how she decided to teach photography to blind people, set up her NGO and Consultancy firm.
Be bold, creative and follow your dream even if they say you are crazy.
Arts and Culture as the path to reduce inequality (Photographer teaching photography to blind people) contribute to creating a more inclusive society as well as socio-economic mobility for people with disabilities.
Inclusive and authentic leadership;
Self-empathy, self curiosity and self respect are key as a change-maker.
Embracing and outsmarting bias;
Dignity, Empathy, Integrity and respect are what Diversity, Equity, Inclusion and belonging really should be about.
Show More Show Less
"Gina Badenoch is a skilled advisor and facilitator who marries creative energy with proven methodologies in the pursuit of strategic outcomes. Gina's contributions as a member of the Young Global Leader (YGL) Community and on the YGL Advisory Board, has led to important shifts in connecting and motivating members towards strategic impact outcomes. In 2014 we co-designed the first-ever YGL dinner-in-the-dark and brought similarly adventurous workshops to the World Economic Forum's Annual Meeting in Davos and countless Young Global Leader gatherings. Over this 6 year period of collaboration, Gina has constantly impressed me by seeking out new avenues for impact in the corporate and public-private sectors to influence through her innovative approaches."
John Dutton, Head of UpLink, World Economic Forum
"IFAW is fortunate to have Gina as a partner. Her deep passion and understanding of diversity and inclusion has advanced strategies that support our diverse global community. Gina has embraced IFAW's JEDI journey with her insightfulness, assessments, and facilitation expertise. Her empathetic approach and counsel have been invaluable in moving IFAW's diversity and inclusion initiatives forward. Gina has delivered workshops for IFAW staff and senior leadership. She challenges us to check our biases while reminding us to remain curious, playful, and open."
Mallory Hegarty and Patricia Zaat Co-Chairs, IFAW’s JEDI Committee
“Gina is an energising and passionate speaker who unselfishly puts herself to the service of others and especially fights for people with diffabilities. Having heard her speak several times you cannot help but jump into action mode.”
Roman Rodriguez, General Director of Helados México and Vicepresident for México and Gran Caribe market, Unilever
"I think it is important to be part of the debate addressing inclusive leadership as a key aspect for the future of business and I am very grateful to Gina and Capaxia”
Antonio Simoes Regional head of Europe at Banco Santander
"Gina Badenoch, whom today I consider "My DE&I Guru" has been my consultant and coach and has strategically supported me in this journey of leading DE&Ifor Coca-Cola LATAM. Undoubtedly, her knowledge and mastery of the issues related to this agenda has allowed me to reach and manage relevant information such as trends, performance indicators, bias management. in teams among others."
Gabriela Herrerias, Director of Diversity & Inclusion LATAM, Coca Cola México
"Gina has shown that diversity and inclusion are the smartest thing that brands and companies can do and that makes the fight for a more inclusive world sustainable and scalable. There she shows her reputation as a transformational leader. My total admiration."
Juan Isaza, Strategic Planning & InnovationVP atDDB Latina/President DDB Mexico
Contact us to get Gina Badenoch's fees and availability for your next event
One of our consultants will get back to you soon