Jonah Berger – Keynote Speaker

Marketing Professor at the Wharton School at the University of Pennsylvania, Internationally Bestselling Author, World-renowned expert on change, influence, and why things catch on

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Specialist Subjects

  • Magic Words: What to Say to Get Your Way
  • How to Change Anyone’s Mind
  • How to Make Things Catch On
  • Returning to Growth in the New World
  • How to disruption proof your business
  • Go-to-market strategy and new product launch
  • Marketing and advertising in the digital age
  • How to be more influential
  • Decision Making, Consumer Behavior, Word of Mouth
  • How Products & Ideas Become Popular


  • English


How can we increase our influence? Change minds and action? Get our products, services, and ideas to catch on? Professor Jonah Berger has the answers.

He is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, influence, natural language processing, and how products, services, and ideas catch on. He has published over 80 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Millions of Jonah Berger’s books, Contagious, The Catalyst, Invisible Influence, and most recently Magic Words, are in print in over 35 countries around the world. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early‐stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Jonah Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine. His research has been featured multiple times in the New York Times Magazine’s “Year in Ideas” and Wharton gave him the Iron Professor award for awesome faculty research.

Popular Talks by Jonah Berger

Magic Words: What to Say to Get Your Way

From emails and power points to phone calls and pitch meetings, almost everything we do involves words. Words are how we persuade, communicate, and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power?

This talk provides an inside look at the new science of language and how you can use it. Learn the words that convince clients, captivate audiences, and deepen social connection. How to ask the right questions, hold attention, speak with confidence, and design presentations, pitches, and other types of content for maximum impact. And how the words others use reveal hidden information about their interests, actions, and intent. Whether you’re trying to persuade a customer, motivate a team, or get a whole organization to see things differently, this course will show you how to leverage the power of magic words.

How to Change Anyone’s Mind

Everyone has something they want to change. Salespeople want to change the customer’s mind. Managers want to change employee behavior. Leaders want to change the way an entire organization does business. But change is hard. We persuade and cajole and push and push, but even after all that work, often nothing happens. Things change at a glacial pace, if at all. Could there be a better way?

This talk outlines a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the hidden factors that impede change, why your biggest competitor is inertia, and why big changes require asking for less, not pushing for more. Whether you’re trying to change how consumers think, motivate people to act, or shift the way an entire industry does business, this talk will teach you how to become a catalyst.

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